Tono de Marca

Authentic and personal, inspirational and supportive, humorous and bold, and welcoming.

Valores de Marca

• •Authenticity
• •Faith & Resilience
• •Personal Connection
• •Entrepreneurial Spirit

Mejores Prácticas

• •Always Write from Tanya's 'I' Perspective: The brand's greatest strength is its personal nature. Use 'I,' 'my,' and 'me' when telling stories, describing products, or writing 'About Us' content to maintain the authentic connection.
• •Balance Humor with Heart: Seamlessly transition between witty, humorous posts and heartfelt, inspirational ones. This reflects the brand's multifaceted personality and appeals to a wider audience.
• •Incorporate the 'Why': Remind customers of the brand's origin story. Whether it's a post about recovery, faith, or creative passion, connecting the products back to Tanya's journey reinforces the brand's values.
• •Emphasize Community and Connection: Use inclusive language. Ask questions in captions, encourage DMs for custom orders, and refer to customers as a community. Phrases like 'Share the love' and 'Let me share my creativity with you' build this bond.
• •Create Urgency with 'Limited' Messaging: Consistently highlight that designs are limited editions. This not only drives sales but also reinforces the idea that each piece is a special, unique item from a small-batch creator.

Percepción Social

The perception is that of a small, heartfelt business. Customers are likely drawn to the unique blend of humor, faith, and personal empowerment. The offer of custom designs for sensitive topics like sobriety suggests a high level of trust and a safe space for customers. The brand is perceived as genuine and mission-driven, with products that serve as conversation starters and personal statements.

Ejemplos de Copy

• •Your story isn't over. Our 'CONT;NUE' tee is more than just a design; it's a soft, comfortable reminder of your resilience. Wear your strength, one day at a time. #MentalHealthAwareness #YouAreNotAlone
• •I run on coffee, sarcasm, and about 3 hours of sleep. If you can relate, this tee has your name written all over it. Made from premium, super-soft cotton for those days when you just can't. #SarcasticTees #Humor
• •Wear your faith on your sleeve. Literally. Each of our faith-based tees is a piece of our heart, designed to bring a little joy and inspiration to your day. Thank you for supporting our small, faith-led business. #FaithBasedApparel #TeesByTanya
• •From my heart to your home! ❤️ Every order is packed with so much love and gratitude. Did you know I can also create a custom design just for you? DM me your idea! #SmallBusinessOwner #BehindTheScenes
• •Just in! We've added a few new bold, fun, and meaningful designs to the shop. Like all our bestsellers, these are limited and won't last long. Grab yours before they're gone and express yourself!