Brand Tone

Elegant, Nostalgic, Passionate, Approachable, and Playful & Lifestyle-Oriented

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Flattering Fit & Functionality
• •Authenticity & Passion
• •Customer Connection
• •Support for Independent Design
• •Community & Local Heritage

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (Elegant, Nostalgic, Passionate, Approachable), key messaging points, preferred vocabulary (e.g., "timeless," "handcrafted," "vintage-inspired," "cottage living"), and words to avoid. Share this with anyone creating content.
• •Tell the Story: Consistently weave in the narrative of Ashley Eady's design philosophy, the inspiration from vintage styles and Muskoka, and the commitment to Canadian-made quality. This reinforces authenticity and passion.
• •Focus on "Feel" as much as "Look": Emphasize how the swimwear makes the wearer *feel* – confident, beautiful, comfortable, reminiscent of happy times – not just how it looks. This aligns with designing for "women's curves" and functionality.
• •Maintain Visual & Textual Harmony: Ensure that the language used in captions, product descriptions, and ads aligns with the visual aesthetic (e.g., if visuals are soft and nostalgic, the copy should reflect that, avoiding overly brash or modern slang unless specifically for a platform like TikTok where a slight adaptation might be needed, while still retaining core values).
• •Personalize When Possible, Especially in Direct Communication: Uphold the approachable and helpful aspect of the brand by using a warm, personal tone in customer service interactions, email newsletters, and direct messages, echoing the offer of personalized fit consultations.

Social Perception

Positive & Appreciative: A niche brand offering unique, high-quality swimwear distinct from mass-market options. A brand that values good design and fit, particularly for women looking for vintage-inspired, flattering styles. Connected to a desirable lifestyle (Muskoka, cottage living, timeless elegance).

Copy Examples

• •Headline: Timeless Tides. Modern Muse. Body: Inspired by sun-drenched memories and designed for today’s moments. Discover Teeny Weeny Bikini co. – where vintage charm meets flawless function. Crafted with passion in Canada. Call to Action: Explore the Collection
• •Headline: More Than a Bikini. It's a Feeling. Body: Remember the warmth of endless summers? We’ve woven that spirit into every stitch. Our swimwear is a celebration of enduring style and the art of Canadian craftsmanship. Find your perfect fit, designed to make you feel simply beautiful. Call to Action: Shop Handcrafted Swimwear
• •Headline: The Art of the Perfect Suit. Body: At Teeny Weeny Bikini co., we believe true elegance is timeless. Designer Ashley Eady pours her heart into creating small-batch swimwear that honors classic silhouettes while embracing modern comfort. Experience the difference dedication makes. Call to Action: Discover Our Story
• •Instagram Caption (with image of a new bikini): Dipped in nostalgia, designed for now. ✨ Our latest [Bikini Name] is a love letter to classic cuts and carefree days. Handmade in Canada, because quality and joy are always in style. #TeenyWeenyBikiniCo #VintageInspired #CanadianMadeSwimwear #SummerElegance #TWBco
• •Email Subject Line: Rediscover the Charm of Summer with TWBco. Body Snippet: Step into a world where swimwear is crafted with care, inspired by the golden eras, and designed to make you shine. Our latest arrivals are here, ready to accompany you on your sunniest adventures... Call to Action: Unveil New Styles