Brand Tone

aspirational, serene, and trustworthy. The language used is evocative and focuses on the experience and memories the scents can create. It's friendly and approachable, yet maintains a sense of luxury and quality.

Brand Values

• •Quality and Craftsmanship: Each product is lovingly hand-crafted in small batches by our family, using only the finest ingredients.
• •Sustainability and Ethical Sourcing: Committed to minimizing environmental footprint by using cruelty-free, paraben-free, and vegan ingredients, natural vegetable waxes, and 100% recyclable packaging.
• •Customer-Centricity: Strive to provide an exceptional experience with every purchase.
• •Inspiration and Connection: Connecting the world through scent by creating fragrances that evoke memories of travel and beautiful places.

Best Practices

• •Lead with the Experience: Always focus on the feeling, memory, or atmosphere the fragrance creates, not just the scent notes themselves. Use evocative language that transports the customer.
• •Emphasize Core Values: Regularly and naturally integrate keywords related to your values, such as "handmade," "sustainable," "natural wax," "small batch," and "travel-inspired" into your product descriptions and social media posts.
• •Use Customer Testimonials: Leverage the powerful, positive feedback you receive. Incorporating direct quotes into your marketing materials builds trust and reinforces your brand promises.
• •Maintain a Serene and Elegant Visual Identity: Ensure that all photography and graphics align with the calm, luxurious, and natural feel of the brand. This visual consistency is crucial for reinforcing the written tone.
• •Be Personable and Authentic: Continue to share the story of being a family-run business inspired by travel. This narrative distinguishes the brand from larger, more impersonal competitors and resonates with customers.

Social Perception

highly positive. It is viewed as a purveyor of high-quality, long-lasting home fragrances that offer excellent value. Customers frequently express that the products outperform more expensive or well-known brands. The handmade, family-run aspect, combined with their presence at local markets, fosters a sense of authenticity and trust. The brand is perceived as both a luxurious treat and a reliable, go-to source for home scenting.

Copy Examples

• •Let the scent of lemon groves and a fresh sea breeze transport you to the Italian coast. Our new Amalfi Candela is hand-poured with notes of zesty citrus and cliffside blossoms to bring the essence of a sun-drenched holiday into your home.
• •Luxury that doesn’t cost the Earth. At Teelin, our home fragrances are handmade in small batches using only natural, sustainable waxes and cruelty-free ingredients. Indulge in beautiful scents, consciously.
• •Small melts, big impact. Each one of our wax melts is designed to fill your room with hours of evocative fragrance. What scent is making your space feel like home today?
• •Effortless, continuous fragrance for a serene home. Our reed diffusers are crafted to deliver a consistent, beautiful aroma for up to 12 weeks. Discover your new signature home scent.
• •The best you can buy! - A Teelin Customer. Discover the long-lasting, transformative fragrances our customers are raving about. Handmade, sustainable, and unforgettable.