Brand Tone

Knowledgeable & Expert, Appreciative & Passionate, Traditional & Quality-Focused, Friendly & Inviting, Informative

Brand Values

• •Quality: Offering high-grade teas from various origins.
• •Expertise & Knowledge: Providing customers with information and guidance about tea.
• •Variety & Selection: Catering to diverse tastes with a wide range of teas and accessories.
• •Customer Experience: Ensuring a pleasant shopping experience, both online and in-store, with helpful service.
• •Tradition & Authenticity: Honoring the traditional aspects of tea culture while offering modern convenience.

Best Practices

• •Prioritize Education and Information: Always aim to teach the customer something new about the tea, its origin, its benefits, or its preparation. This reinforces the "expert" and "knowledgeable" aspects of the brand.
• •Use Sensory Language: Describe the aromas, flavors, and even the visual appeal of the teas in a way that evokes appreciation and passion. Words like "aromatic," "delicate," "robust," "vibrant," "golden infusion" can be powerful.
• •Maintain a Respectful and Slightly Formal yet Friendly Approach: Avoid overly casual slang or overly aggressive sales tactics. The tone should be welcoming and helpful, like a trusted advisor in the world of tea.
• •Emphasize Quality and Origin: Consistently highlight the superior quality of the teas and, where relevant, their specific origins or unique processing methods. This supports the "traditional" and "quality-focused" values.
• •Ensure Visual and Textual Harmony: The copy should complement the visual identity. If the images are elegant and focused on quality, the text should mirror this with well-crafted, thoughtful language. This is particularly important for platforms like Instagram.

Social Perception

A reputable and reliable source for high-quality tea, A specialist shop with a deep understanding of its products, A place (both online and physical) offering a wide and appealing selection, Customer-friendly, with staff who are passionate and helpful, A traditional, somewhat classic tea vendor rather than a highly modern or trend-driven brand.

Copy Examples

• •Discover the robust character of our newly arrived Assam Meleng Single Estate. Handpicked from the esteemed Meleng garden, this black tea offers a rich, malty infusion with notes of dark honey. A truly exceptional brew for moments of quiet contemplation or a revitalizing start to your day. Explore its story and brewing secrets on our website.
• •As the seasons change, embrace the comforting warmth of our expertly curated herbal infusions. From calming chamomile to invigorating peppermint, each blend is crafted for pure well-being. Visit Teegalerie München online or in-store to find your perfect cup of tranquility.
• •A moment of peace, a perfectly brewed cup. ✨ At Teegalerie München, we believe in the simple joy that a quality tea can bring. What are you sipping today? Share your #TeegalerieMoment with us! #TeaLove #MunichTea #QualityTea #HerbalInfusion
• •Unlock the Secrets of Matcha: A Guide from Teegalerie München
• •Elevate Your Tea Ritual. Enjoy 20% off select teapots and infusers this week. Crafted for the perfect brew, chosen by experts. Shop now at Teegalerie München.