Brand Tone

Knowledgeable & Expert, Friendly & Approachable, Community-Oriented & Supportive, Passionate & Enthusiastic, Trustworthy & Reliable

Brand Values

• •Expertise & Quality Service: Prioritizing in-depth staff training and a thorough, personalized customer experience to ensure proper fit and solutions for foot-related issues.
• •Community Commitment: Actively supporting and engaging with the local Keene community through events, sponsorships, and fostering local health and fitness.
• •Customer Well-being: Focusing on helping people achieve comfort and their fitness goals, whether they are athletes or individuals seeking everyday comfort.
• •Integrity & Long-Term Relationships: Aiming to build lasting connections with customers based on trust and excellent service rather than just making a sale.
• •Passion for Movement: A genuine love for an active lifestyle and a desire to enable others to experience its benefits.

Best Practices

• •Always Lead with Expertise and Solutions: Frame product descriptions and advice around solving customer problems or enhancing their activities, showcasing knowledge without being condescending.
• •Emphasize Community Connection: Regularly mention local events, partnerships, or how products suit the local environment/activities. Use local hashtags and share community stories.
• •Maintain a Friendly, Encouraging Voice: Use welcoming language. Address customers directly (e.g., "We're here to help you find..."). Celebrate customer achievements, big or small.
• •Be Genuinely Passionate: Let enthusiasm for an active lifestyle and quality footwear shine through. Share staff picks or stories that highlight this passion.
• •Prioritize Trust and Transparency: Clearly explain the benefits of services like gait analysis or the features of a shoe. Be honest and build long-term relationships over quick sales. Highlight the extensive training staff receive.

Social Perception

Ted's Shoe & Sport is highly regarded by its customers and the local community. It's perceived as much more than just a shoe store; it's a community institution known for its exceptional, expert service and commitment to individual customer needs. Customers trust the staff's knowledge and feel that the store genuinely cares about their well-being and finding the right solution for their feet. The long-standing presence, consistent positive reviews, and active community involvement have solidified its reputation as a reliable, go-to resource for footwear, especially for those with specific needs or athletic pursuits. They are seen as a successful local business that has thrived by offering personalized experiences that big-box stores and online retailers can't match.

Copy Examples

• •Headline: Stop Guessing. Start Moving Comfortably. Body: Your feet are unique. At Ted's Shoe & Sport, our 300-hour trained experts don't just sell shoes; we find your perfect fit using personalized gait analysis. Get the right support, conquer your goals. #YourSoleMate #KeeneNH #ExpertFit
• •Headline: More Than a Shoe Store. We're Your Community Partner. Body: From sponsoring the [Local Race Name] to cheering on our youth teams, Ted's has been part of the Keene community fabric since 1983. We believe in the power of movement and supporting our neighbors every step of the way. #TedsCares #ShopLocalKeene #CommunityStrong
• •Headline: Foot Pain? Don't Sidelined Your Life. Body: Our specialists work closely with local podiatrists to offer solutions for plantar fasciitis, neuropathy, and more. Experience the Ted's difference – where expertise meets genuine care. Walk, run, and live better. #FootHealthExperts #KeeneWellness #ComfortFocused
• •Headline: New Season, New Adventures, New Gear! Body: Fresh HOKA (or other brand) arrivals are here! Whether you're hitting the trails or strolling downtown, our team is ready to match you with the latest in comfort and performance. Come say hi and find your next favorite pair! #NewArrivals #TedsSports #RunNH #WalkNH
• •Headline: Why Ted's? Because Your Feet Deserve the Best. Body: For over 40 years, we've dedicated ourselves to providing knock-your-socks-off service and footwear that truly performs. Don't settle for "good enough." Experience the personalized attention and expertise that makes us Keene's Best Shoe Store. #TedsDifference #InvestInYourFeet #LocallyOwned