Brand Tone

Knowledgeable & Expert, Helpful & Approachable, Reliable & Trustworthy, Community-Oriented (Local), Direct & Informative

Brand Values

• •Quality
• •Expertise & Knowledge
• •Customer Service
• •Reliability
• •Value (through quality)
• •Local Business Focus

Best Practices

• •Lead with Expertise, Follow with Welcome: Always weave in the "trade-trusted" or "electricians' choice" angle but ensure the language is also welcoming and understandable for the general public. Avoid overly technical jargon unless clearly explained.
• •Emphasize Quality and Reliability: Consistently use words like "quality," "reliable," "trusted," "leading brands," and "durable" when describing products and services. This reinforces a core brand value.
• •Maintain a Helpful and Solution-Oriented Voice: Frame copy around solving customer problems or helping them achieve their project goals. Use phrases like "We can help you with..." or "Find the perfect solution for..."
• •Be Direct and Informative: Provide clear, concise information about products, services, and offers. Avoid fluff; focus on tangible benefits and key features.
• •Incorporate the Local Angle: Where appropriate, mention the Chatswood location, being Australian-owned, or serving the local Sydney community to reinforce the local business value. Use "your local experts" or similar phrasing.

Social Perception

Positive among Tradespeople, Helpful Resource for Renovators/Public, Trusted Local Business, Good Customer Service, Limited Broad Online Review Presence

Copy Examples

• •Headline: Stop Guessing. Start Glowing. Body: Renovating? Don't leave your lighting to chance. At TEDS, it's where the electricians shop – and for good reason. Get expert advice and trade-quality lights, fans, and electricals for a home that shines. Visit our Chatswood showroom today! Platform: Facebook Ad / Website Banner
• •Headline: Quality That Lasts. Advice You Can Trust. Body: Why do local sparkies choose TEDS? Because we stock only reliable, leading brands and our experienced team knows their stuff. From the perfect pendant to the most efficient fan, we’ll help you get it right the first time. Platform: Instagram Post / Local Newspaper Ad
• •Headline: Your Project. Our Expertise. Perfect Results. Body: Tackling a home electrical project? TEDS Lights, Fans & Home Electricals provides the quality products and knowledgeable support you need. We're open to the public and ready to help you choose the best for your home. Pop into our Chatswood store – no appointment needed! Platform: Website 'About Us' Snippet / Brochure
• •Headline: Beyond the Big Box: Real Know-How, Real Quality. Body: Forget overwhelming aisles and generic advice. TEDS offers a curated range of trade-approved lighting and fans, backed by staff who genuinely understand electricals. Experience the difference expert service makes for your next project. Platform: LinkedIn Post / Blog Post Snippet
• •Headline: Illuminate Your Outdoors with Confidence. Body: From garden spike lights to weatherproof fans, TEDS has your outdoor electrical needs covered. We stock durable, high-performance products designed to withstand the Aussie elements and enhance your space. Ask our specialists for the best solutions! Platform: Pinterest Pin / Email Newsletter Feature