Brand Tone

Helpful & Supportive, Passionate & Enthusiastic, Value-driven & Transparent, Ambitious & Confident, Tech-Oriented & Informative

Brand Values

• •Quality
• •Customer Satisfaction & Support
• •Value for Money
• •Accessibility (for beginners)
• •Innovation & Technology

Best Practices

• •Prioritize the Beginner's Perspective: Even when describing technical features, always relate them back to ease of use and benefits for someone who might be new to drones. Avoid overly technical jargon without explanation.
• •Emphasize Support and Accessibility: Consistently weave in mentions of customer support, help resources, and the company's commitment to helping customers succeed (e.g., "questions? we're here," "easy setup guaranteed").
• •Show, Don't Just Tell, the Passion: Use enthusiastic and evocative language when describing the experience of flying and capturing footage. Let the founders' passion shine through by focusing on the joy and possibilities drones offer.
• •Be Direct and Transparent About Value: Clearly communicate the price-to-quality proposition. Acknowledge that customers are looking for good value and position Tedroka as the smart, fair choice.
• •Maintain a Confident but Approachable Voice: While aiming to be a leading supplier, ensure the language remains friendly, helpful, and grounded. Avoid arrogance, and instead, project confidence in the quality of products and the excellence of the customer service.

Social Perception

Positive Customer Experiences, Good for Beginners, Reliable and Supportive, Good Value Alternative, Emerging Player

Copy Examples

• •(Headline): Your Skies Await! First Drone? No Worries, We're With You All the Way. (Body): New to the world of drones? At Tedroka, we remember our first flight! That's why we offer top-quality, easy-to-fly drones perfect for beginners. Plus, our friendly support team is always here to help you get started, answer your questions, and even assist with setup. Explore with confidence!
• •(Product Ad): Capture Stunning 4K Video Without Breaking the Bank. Meet the Tedroka SkyExplorer X. (Body): Why pay more? The Tedroka SkyExplorer X delivers breathtaking 4K footage, stable GPS flight, and an impressive 30-minute flight time – all at a price that makes sense. We believe everyone deserves to experience the thrill of high-quality aerial photography. Get yours and see the world differently!
• •(About Us Snippet): Born from Passion, Built on Quality & Service. (Body): Tedroka wasn't just started as a business; it was born from a genuine passion for drones and a frustration with the lack of good, affordable options and reliable support. We test every drone and are committed to providing you not just a product, but an amazing flying experience backed by customer service you can count on. Our mission? To be Europe's most trusted drone provider.
• •(Social Media Post Idea - if they had active channels): Crushed it on your first flight with a Tedroka drone? Share your pics/videos with #TedrokaAdventures! We love seeing our community soar! Need tips for next time? DM us!
• •(Website Banner): Fly Easy, Fly Smart. Tedroka Drones: Premium Features, Fair Prices, Unbeatable Support.