Brand Tone

Authentic, familial, passionate, warm, personal, and encouraging, blending nostalgic respect for the past with a practical, modern approach.

Brand Values

• •Family & Tradition
• •Authenticity & Quality
• •Community
• •Passion

Best Practices

• •Always Lead with Story: Every piece of copy should connect back to the core brand narrative of family, tradition, and passion. Use storytelling to create an emotional connection.
• •Use "Our" and "Your" Family: Frame the brand-customer relationship as one of shared values. Talk about "our family recipe" and how it can be enjoyed by "your family."
• •Balance Tradition with Modern Convenience: While highlighting the 100-year-old recipes, also emphasize the ease and convenience of using the sauces for modern lifestyles, such as in quick, weeknight meals.
• •Maintain a Warm and Personal Voice: Write as if you are speaking to a friend. Use welcoming language ("Hello and thanks for stopping by!") and express gratitude.
• •Let Passion Shine Through: Whether it's the owner's personal journey or the vivid descriptions of the sauce's flavor, the copy should always convey a genuine love for the product and the tradition it represents.

Social Perception

Perceived as a genuine, family-run business offering high-quality, traditional Italian sauces. Customers often feel a nostalgic connection, associating the taste with homemade family cooking. The brand is seen as a keeper of tradition and a practical solution for modern home cooks, enhanced by the trust and admiration stemming from the firefighter founder.

Copy Examples

• •From our family's Sunday table to yours. For over 100 years, this sauce has been more than just a recipe; it's a tradition. Taste four generations of love, passion, and Italian heritage in every jar. #TedescosSauce #FamilyRecipe #SundayDinner
• •Stock your pantry with tradition. For a limited time, get 15% off the sauces that have brought our family together for a century. It's more than a meal; it's a memory.
• •Don't have hours to simmer a sauce? We've already done it for you. Our family's recipe, your quick and delicious weeknight meal. Dinner's ready in the time it takes to boil pasta! #WeeknightDinner #EasyRecipe #ItalianFood
• •Become a friend of the family! As a subscriber, you're not just a customer; you're part of our story. This week, we're sharing Nonna's secret to the perfect Chicken Parmesan, featuring our Classic Tomato Sauce. Get the recipe inside!
• •A family take on a classic Arrabbiata. We crafted our Medium-Hot sauce to have a smooth, silky texture that starts with a burst of sweetness and finishes with a late heat that will have you craving more. It's tradition, with a kick.