Brand Tone

Caring, Passionate, and Educational

Brand Values

• •Health and Wellness
• •Quality and Transparency
• •Family and Community
• •Education and Support
• •Natural and Simple

Best Practices

• •Always Tell the Story
• •Use "Family" and "Community" Language
• •Lead with Education, Not Just Sales
• •Maintain a Personal and Approachable Voice
• •Focus on Benefits over Features

Social Perception

Trustworthy, high-quality, customer-focused local business, perceived as passionate experts who genuinely care about pet well-being, approachable, and authentic due to its family-run nature.

Copy Examples

• •From Our Family to Yours. It all started with our Teddy, and now our passion is feeding yours. Give them the vibrant health they deserve with 100% British, human-grade raw food. Because a healthy pet is a happy pet. #TeddysRawPetFood #RawFeeding #DogHealth #FamilyFirst
• •This Isn't Just Dog Food. It's a Healthier Life in a Bowl. Join the Teddy's Family and discover the powerful benefits of a natural raw diet.
• •Worried About What's in Your Dog's Food? We were too. That's why we created Teddy's Raw Pet Food in Coalville. No fillers, no chemicals—just pure, DEFRA-approved raw goodness that transformed our dog's health. Ready to see the difference? Visit us and get a personalized plan for your best friend.
• •Simply Chicken Raw Mince: The Foundation of a Great Diet. Packed with protein and essential nutrients, our Minced Chicken is the perfect starting point for any dog's raw journey. Sourced from trusted British farms, it’s a simple, delicious way to boost energy, improve digestion, and get that show-stopping shiny coat.
• •3 easy ways to boost your dog's bowl (and their health!)