Brand Tone

Warm & Affectionate, Friendly & Approachable, Playful & Joyful, Customer-centric & Appreciative

Brand Values

• •Love for Pets
• •Personalization & Uniqueness
• •Emotional Connection
• •Community
• •Quality

Best Practices

• •Always Center the Pet-Owner Bond: Every piece of copy, from product descriptions to social media captions, should reinforce the love and connection people have with their pets. Use emotive language that resonates with pet owners.
• •Embrace User-Generated Content (UGC): Actively encourage customers to share photos with their pets and products. Feature these prominently and engage with them enthusiastically. This naturally reinforces the community and affectionate tone.
• •Use a Friendly and Inclusive Voice: Avoid overly formal or technical jargon. Write as if you're talking to a fellow pet lover. Use emojis where appropriate (especially on social media) to add warmth and personality.
• •Highlight the "Why" Not Just the "What": It's not just a phone case; it's a way to keep a beloved pet close, a conversation starter, a daily reminder of joy. Focus on the emotional benefit and the story behind the product.
• •Maintain Visual and Verbal Consistency: Ensure that the tone used in text aligns with the visual elements (bright, joyful photos of pets and products). All communication channels, from the website to email to social media, should echo the same core values and affectionate, playful tone.

Social Perception

Positive & Heartwarming, Gift-worthy, Community-Oriented, Niche & Specific

Copy Examples

• •Instagram Post (Image: Customer's dog and their new phone case): That 'finally got my paws on my new favorite accessory' feeling! 😍 [Pet's Name] is looking extra proud next to their human's new TeddyPrintPocket case. Turn your furry best friend into a daily masterpiece. Tap to create yours! #TeddyPrintPocket #PetPortrait #DogPhoneCase #CustomLove
• •Website Product Description Snippet (for a custom cat phone case): Keep your purrfect companion close, always. Our custom cat phone cases capture every adorable whisker and charming glance. Simply upload your favorite photo, add their name, and carry a little piece of their heart (and yours!) wherever you go. It's more than a case; it's a daily dose of feline joy.
• •Email Marketing Subject Line (for a promotion): Woof Yeah! Spoil Your Pet (and Yourself!) with 20% Off Custom Cases!
• •Pinterest Pin Description: The ultimate gift for the dog mom or dad who has everything? Their best friend, beautifully printed on a high-quality phone case! 🐶❤️ Personalized, adorable, and made with love. #CustomPetGift #DogDad #DogMom #PhoneCase #TeddyPrintPocket
• •Facebook Ad Headline & Body: Headline: Carry Your Pet's Love Everywhere! Body: Turn your favorite furry face into a stunning, personalized phone case with TeddyPrintPocket. Durable, vibrant, and uniquely yours. Upload your photo and create a special keepsake today! Shop Now -> [Link]