Brand Tone

friendly, caring, and family-oriented. It is also informative, reassuring and playful

Brand Values

• •Family Well-being
• •Sustainability
• •Affordability & Quality
• •Innovation & Expertise
• •Customer Focus & Trust
• •Supporting Independence in Children

Best Practices

• •Speak Parent to Parent: Use language that resonates with the everyday experiences, challenges, and joys of parenting. Acknowledge their needs and offer solutions with empathy.
• •Highlight Core Values Consistently: Weave in mentions of sustainability, family well-being, quality, and affordability naturally within product descriptions, blog posts, and social media captions.
• •Keep it Simple and Clear: Avoid overly technical jargon. Explain product features and benefits in an easy-to-understand manner, focusing on how they solve a problem or improve life for the family.
• •Maintain a Positive and Reassuring Voice: Even when addressing potential concerns (like mattress firmness or childhood accidents), frame it positively, highlighting the solutions and support Teddybed offers.
• •Adapt for the Platform, but Keep the Essence: While the tone on TikTok might be more playful than a product page, the underlying care for families and commitment to quality should still shine through. Ensure the core message remains consistent across all channels.

Social Perception

Positive Customer Experiences, Trusted by Parents, Eco-Conscious Choice, Value for Money, Innovative and Child-Focused.

Copy Examples

• •Headline: Sweet Dreams, Happy Kids, Rested You. Discover Teddybed. Body: We know Kiwi families need great sleep to thrive. That's why our comfy, eco-friendly mattresses are designed with your little ones (and your peace of mind) in mind. Better sleep for a brighter tomorrow starts tonight.
• •Headline: Oops-Proof & Oh-So-Comfy! The Teddy Junior Mattress. Body: Bedtime adventures (and little accidents) are all part of growing up! Our Teddy Junior mattress features a washable cover and dual-sided support for every stage. Plus, it's made with love and sustainable materials, so you can both rest easy.
• •Headline: Sleep Soundly, Live Sustainably. That's the Teddybed Promise. Body: Choosing a Teddybed means choosing better sleep for your family and a healthier planet. Each mattress helps remove plastic from our oceans and plants a native tree. Sleep better knowing you're doing better.
• •Headline: From Cot to Big Bed, We're With You. 120 Nights to Be Sure. Body: Making the move to a 'big kid bed'? We make it easier with mattresses designed for growing bodies and a 120-night sleep trial. Let them find their perfect comfort, risk-free.
• •Headline: Four Generations of Know-How in Every Teddybed. Body: We've poured decades of mattress-making expertise into creating beds that are not just comfortable, but also safe, durable, and kind to the Earth. Experience the Teddybed difference.