Brand Tone

Friendly and Approachable, Playful and Pawsitive, Caring and Passionate, Stylish and Quality-Conscious

Brand Values

• •Love for Animals
• •Quality and Style
• •Family-Run Business
• •Community
• •Customer Satisfaction

Best Practices

• •Always write with fellow dog lovers in mind. Use language that resonates with their passion for their pets and their desire to provide them with quality and style.
• •Incorporate playful, dog-related puns and enthusiastic language where appropriate. Keep the tone light-hearted and joyful, reflecting the happiness pets bring.
• •Authentically convey the brand's love for animals and its commitment to quality. Share the story behind Ted & Pip to build connection.
• •Ensure the friendly, playful, and caring tone is maintained across the website, social media, email marketing, and any customer interactions.
• •Highlight how the products enhance the relationship between owners and their dogs – whether it's through comfort, style, or the shared joy of an outing. Emphasize benefits like 'expression of love and care.'

Social Perception

Customers generally perceive Ted & Pip (the dogwear brand) positively, appreciating the product quality, design, and customer service. They are seen as a provider of stylish and well-made dog collars and leads.

Copy Examples

• •Unleash Paw-some Style! ✨ Our New Collection Has Tails Wagging!
• •Look at this absolute superstar! 😍 [Dog's Name] is rocking their new Ted & Pip gear and melting hearts. Thanks for sharing, [User]! #TedAndPipFamily #DogFashion
• •More than just a collar, it's a cuddle you can clip on! Made with love and the toughest, comfiest materials, because your furry best friend deserves nothing but the best on every adventure.
• •Woof-tastic Deals Inside! 🐾 Spoil Your Pup for Less!
• •Inspired by our own four-legged family members, Ted and Pip, we're on a mission to make every walk stylish and every tail wag with joy. We're a family that adores dogs, creating accessories we'd be proud to see our own pups wear.