Tono de Marca

approachable, enthusiastic, and sales-driven

Valores de Marca

• •Accessibility
• •Affordability
• •Convenience
• •Quality and Reliability
• •Customer-Centricity

Mejores Prácticas

• •Always Be Energetic and Positive: Use exclamation points and enthusiastic language to convey excitement about the products and the brand.
• •Focus on Solutions and Convenience: Frame product features as direct benefits that make the customer's life easier, more fun, or more efficient.
• •Maintain a Conversational and Direct Style: Address the customer directly using "you" and "your" to create a personal connection. Avoid overly technical or corporate jargon.
• •Reinforce Core Values in Every Message: Consistently mention key value propositions like nationwide shipping, great prices, and quality guarantees to build brand identity and trust.
• •Adapt the Tone to the Platform, but Keep the Essence: While TikTok content can be more informal and trend-driven, and website copy more descriptive, both should reflect the same core identity: accessible, enthusiastic, and customer-focused.

Percepción Social

Given the limited independent reviews, the social perception of TecnoGar appears to be in a nascent stage. For those who have interacted with the brand, particularly through its TikTok channel, it is likely perceived as a straightforward and energetic online store for tech and home gadgets. The brand's self-perception, projected through its website and social media, is that of a reliable and accessible provider. The presence on platforms like Rappi adds a layer of legitimacy and convenience. However, without a broader base of public commentary, it is difficult to ascertain a more detailed or nuanced public perception. The current perception is largely shaped by the brand's own marketing efforts.

Ejemplos de Copy

• •Your life, connected. ⌚ Monitor your day, from your morning run to your last message of the night. With the new [Smartwatch Name], you have it all on your wrist. Order yours today and we'll ship it anywhere in Colombia! #TecnoGar #SmartwatchColombia #TecnologiaATuAlcance
• •Home, Sweet, Smart Home! 🏡✨ Give your spaces a tech upgrade with our Home Sale. Enjoy up to 30% off on smart lighting, kitchen gadgets, and more. Quality and price in one click. #TecnoGarHome #Ofertas
• •Immerse yourself in your world. Whether it's your favorite playlist or an important call, our [Headphone Model] wireless headphones deliver crisp, clear sound. With an ergonomic design and long-lasting battery, they're ready to keep up with your rhythm. Includes warranty and nationwide shipping. #SonidoSinLímites #TecnoGarAudio
• •We miss you at TecnoGar! As a thank you for your loyalty, here is an exclusive 15% discount on your next purchase. Discover what's new in technology and home goods to make your day-to-day easier. Use code: VOLVIO15. #ClienteTecnoGar
• •(Video shows product in action with upbeat music) Looking for the perfect gift? 🎁 This portable blender is a game-changer! Make your smoothies anywhere. Powerful, easy to clean, and available now at TecnoGar.co! We ship to all of Colombia. Link in bio! #RegalosTecno #Gadgets