Brand Tone

Helpful and Practical, Accessible and User-Friendly, Value-Oriented, Innovative (Aspirational), Playful and Engaging (on TikTok)

Brand Values

• •Customer Focus
• •Innovation
• •Environmental Protection & Energy Saving
• •Convenience & Simplicity
• •Accessibility
• •Reliability (Implied)

Best Practices

• •Focus on Benefits, Not Just Features: Instead of just saying "Wi-Fi enabled," explain what that means for the user: "Control your lights from anywhere with our Wi-Fi enabled smart bulbs." Keep the language user-centric and practical.
• •Maintain a Helpful and Approachable Voice: Use clear, concise language. Avoid overly technical jargon. If technical terms are necessary, explain them simply. Frame communication as a helpful guide to a smarter life.
• •Emphasize Ease and Convenience: Consistently highlight how Teckin products simplify tasks and integrate smoothly into daily routines and existing smart ecosystems like Alexa and Google Home.
• •Acknowledge Value Proposition: Subtly reinforce the idea that Teckin provides good quality and useful smart home technology at an accessible price point, without explicitly sounding "cheap."
• •Be Solution-Oriented in Support Interactions: When addressing customer issues (especially in public forums or social media), maintain a helpful, problem-solving tone. Offer clear troubleshooting steps or direct users to support channels efficiently, reflecting the brand's customer-focused value.

Social Perception

Generally positive, perceived as affordable and reliable smart home devices, but with some reports of connectivity and app issues.

Copy Examples

• •Headline: Simplify Your Day, Smarten Your Home. Body: Tired of juggling remotes and worrying if you left the lights on? Teckin smart plugs and bulbs integrate seamlessly with Alexa and Google Home, giving you voice-controlled convenience and peace of mind. Easy setup, easier living. #TeckinSmartHome #EffortlessLiving
• •Headline: Energy Savings at Your Fingertips. Body: Take control of your energy consumption with Teckin. Schedule your lights, monitor appliance usage (on select plugs), and reduce waste effortlessly through our intuitive app. Smart for your home, smart for your wallet, smart for the planet. #TeckinEnergySaver #SmartTech
• •Headline: Your Home, Just a Tap or Command Away. Body: Whether you're on the couch or across the country, Teckin keeps you connected. Control your devices, check in with our smart cameras, and manage your home environment all from your smartphone. Welcome to a truly connected lifestyle. #ConnectedHome #TeckinControl
• •Headline: Big Smart Home Features, Not a Big Price Tag. Body: Experience the future of home automation without breaking the bank. Teckin offers innovative, reliable smart devices designed to make your life more convenient and secure. Get the smarts, keep the savings. #AffordableSmartHome #TeckinValue
• •Headline: Unbox, Connect, Control. It’s That Simple. Body: Getting started with a smarter home is easier than you think. Teckin products are designed for quick setup and intuitive use. Spend less time untangling wires and more time enjoying your intelligent living space. #EasySmartHome #TeckinSimplicity