Brand Tone

Empathetic, specialized, and caring

Brand Values

• •Quality
• •Innovation
• •Love for Animals
• •Customer Commitment

Best Practices

• •Solve, Don't Just Sell: Frame every piece of copy around a problem unique to Dachshund owners (e.g., "Tired of worrying about them jumping off the bed?"). This reinforces the brand's specialized, caring value proposition.
• •Speak from Experience: Always use "we" and "us" to refer to the brand as fellow Dachshund lovers. Share anecdotes (real or illustrative) about life with the breed to build a strong community feel. The "Tequila" origin story is a perfect asset to leverage.
• •Create a Brand Dictionary: Define key terms and the emotions behind them. For example: "Ramp" = safety, prevention, peace of mind. "Bed" = comfort, support, health. "Toy" = enrichment, intelligence, bonding. Use these consistently across all platforms.
• •Prioritize Education: Dedicate a portion of your content (blog posts, social media carousels) to educating owners about Dachshund health, especially IVDD (Intervertebral Disc Disease). This builds authority and trust, proving the brand's commitment beyond just sales.
• •Address the Brand Confusion Head-On (Crucial): Secure official and unique social media handles (e.g., @TeckelMexicoOficial, @TeckelMexicoPet). In the short term, add a clarifying statement in all bios, such as: "The original store for Dachshund lovers. Not affiliated with any industrial company." The long-term goal should be to dominate the search engine results for the brand name, which requires consistent content creation and SEO focused on the pet niche.

Social Perception

The social perception of the teckelmexico.com Dachshund brand is effectively nonexistent and heavily compromised. Due to the lack of reviews, social media presence, and press, the brand has no established reputation. What little brand recognition exists is severely damaged by the confusion with the industrial equipment company, which dominates search results. This confusion is the single greatest barrier to building a positive social perception.

Copy Examples

• •Protect That Precious Back. One Hop at a Time. We know the leap of faith your Dachshund takes to get on the couch is born from love, but it puts their long spine at risk. Our custom-designed ramps are more than just furniture; they're peace of mind. Built for their unique size and needs. #TeckelMexico #DachshundLove #PerroSalchicha #SpinalCareForDoxies
• •Your Dachshund deserves a throne. The "Siesta" bed isn't just soft; it's engineered support. Crafted with high-density memory foam to cradle their unique physique, this bed relieves pressure points and promotes restorative rest for a happier, healthier companion. Because a well-rested Salchicha is a happy Salchicha.
• •Teckel Mexico | Ramps & Beds for Dachshunds. Designed by Doxie Lovers, for Doxie Lovers. Protect their back and spoil them rotten with products made just for them. Shop Now.
• •Born from a love for one special Salchicha named Tequila. We create thoughtful, high-quality products to solve the unique challenges of life with a Dachshund. Based in Mexico, for Doxie families everywhere.
• •Is your home 100% Dachshund-proof? Hi [Customer Name], As a fellow Dachshund parent, you know they're not like other dogs. Their curiosity is endless, but their bodies are fragile. From ramps that prevent injury to toys that challenge their clever minds, we're here to help you make your home the safest, most comfortable place for your best friend.