Brand Tone

Expert Enabler

Brand Values

• •Expertise: Deep knowledge of EV charging technology and installation.
• •Quality: Offering reliable and high-performance charging solutions.
• •Customer Centricity: Providing support, guidance, and tailored solutions to meet individual and business needs.
• •Sustainability: Promoting and facilitating the adoption of electric vehicles for a greener future.
• •Innovation: Staying current with advancements in EV charging technology.
• •Accessibility: Making EV charging solutions understandable and easy to implement.

Best Practices

• •Develop a Brand Voice Guide: Document the core tone ("Expert Enabler"), key characteristics (professional, informative, accessible, forward-thinking), approved terminology, and a "do's and don'ts" list for communication. Share this with anyone creating content.
• •Prioritize Clarity and Expertise: Ensure all copy clearly explains the benefits and technical aspects of EV charging in a way that is understandable yet demonstrates deep knowledge. Avoid overly technical jargon where possible, or explain it simply.
• •Emphasize Solutions and Benefits: Frame copy around how Tecin solves customer problems or helps them achieve their goals (e.g., convenience, cost savings, environmental responsibility, future-proofing). Focus on the "enabler" aspect.
• •Adapt to the Platform, Not the Core Tone: While the style may vary (e.g., more casual on TikTok vs. formal on LinkedIn), the underlying "Expert Enabler" tone and core values (expertise, customer focus, sustainability) should remain consistent. The message's essence should be the same, even if the delivery is tailored.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they align with the defined brand tone. Gather feedback and make adjustments as the brand evolves or as new communication challenges arise.

Social Perception

Specialized Provider, Knowledgeable Resource, French/European Focus, Professional and Reliable, Emerging Brand

Copy Examples

• •Website Hero Section: "Power Your Journey. Tecin delivers expert EV charging solutions for your home, business, or development. Drive into the future, effortlessly."
• •Facebook Post (Promotion): "Ready to make the switch? Our latest range of smart EV chargers offers faster, more efficient charging. Learn how Tecin can electrify your ride with ease and expertise. #EVcharging #SustainableMobility #Tecin"
• •Instagram Caption (Product Showcase): "Sleek design, powerful performance. The [Product Name] charger, seamlessly integrated. Tecin: Your trusted partner in electric mobility. #ElectricVehicle #Charger #HomeCharging #TecinFuture"
• •LinkedIn Article Snippet: "Investing in EV charging infrastructure is no longer a luxury, but a strategic imperative for future-focused businesses. Tecin provides scalable, intelligent solutions to ensure your organization is leading the charge. Discover our professional services."
• •TikTok Video Concept (Text Overlay/Voiceover): "EV charging at home? Easy! 🔌⚡️ Tecin shows you how. Swipe up to find your perfect charger! #EVlife #TecinTips #ElectricCar"