Brand Tone

A blend of Professional & Expert (for Shopify clients) and Friendly & Empowering (for craft showcases and educational content).

Brand Values

• •Expertise and Quality
• •Empowerment
• •Creativity and Customization
• •Entrepreneurial Spirit

Best Practices

• •Segment Your Voice: Clearly define the primary tone for each platform and audience. Use the "Professional & Expert" voice for LinkedIn and B2B service pages. Use the "Friendly & Empowering" voice for Instagram, Facebook, and craft-focused tutorials.
• •Maintain a Core of Empowerment: Regardless of the platform, the underlying message should always be about empowering the customer—whether they're a client needing a website or a crafter learning a new skill.
• •Bridge the Two Verticals: Occasionally create content that connects both sides of the business. For example, write a blog post on "How to Market Your Custom T-Shirt Business with a Powerful Shopify Store" to cross-promote services.
• •Use "Founder-Forward" Language: Continue to leverage Tahquetta's personal story and expertise. Using "I" and "my" in tutorials and social media posts builds authenticity and reinforces the brand's foundation as an expert-led business.
• •Develop a "Word Bank": Create a list of approved words and phrases that align with the brand values. For the "Professional" side, include words like "strategic," "functional," "expert," and "elevate." For the "Friendly" side, use words like "create," "empower," "your vision," and "together." This ensures consistency across all communications.

Social Perception

The public perceives Tech Tahquetta as a credible, skilled, and professional expert in the Shopify and creative entrepreneurship space. Clients view Tahquetta as creative, an effective communicator, a problem-solver, and a reliable partner for small businesses enhancing their online presence.

Copy Examples

• •Your vision, expertly engineered. We build more than just Shopify stores; we create strategic e-commerce experiences that are beautiful, functional, and on-brand. Let's elevate your business together.
• •Wear your story! From group events to branding your business, we bring your ideas to life with high-quality custom tees that make a statement. What can we design for you today?
• •Ready to master multi-color HTV? My new tutorial breaks it down step-by-step. It's time to level up your craft and create with confidence. Watch now and start making!
• •Calling all tee bosses! Our new design toolkit gives you everything you need to stand out with style. Spend less time designing and more time growing your brand.
• •From a single line of code to a final heat press, the magic is in the making. We’re passionate about empowering brands with both stunning websites and standout custom gear. How can we help you build your dream today?