Brand Tone

Aspiring/Enhancement-focused, Direct and Benefit-Oriented, Modern and Trendy, Customer-centric, Friendly and Approachable

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Innovation/Novelty
• •User Experience
• •Originality/Individuality

Best Practices

• •Develop a "Brand Voice Chart": Clearly define adjectives that describe your brand's tone (e.g., "Playful," "Inspiring," "Direct," "Witty," "Calm") and, equally important, adjectives it is *not* (e.g., "Corporate," "Generic," "Overly-Technical," "Sarcastic"). Share this with anyone creating content. For The Original Side, this might include "Friendly, "Helpful," "Trendy," "Enthusiastic," and "Clear," while avoiding "Generic," "Hyped," or "Exclusive (in an unapproachable way)."
• •Know Your Audience: Understand who you're talking to. What kind of language resonates with them? What are their pain points and aspirations? Tailor your copy to speak their language while staying true to your brand's core tone. The Original Side seems to target individuals looking for lifestyle enhancements and unique products, so the tone should be relatable and inspiring.
• •Use a Consistent Lexicon and Style: * Keywords: Regularly incorporate brand-specific keywords and taglines naturally (e.g., "Stay Original," "enhance satisfaction"). * Sentence Structure & Pacing: Decide if your brand uses short, punchy sentences, or more descriptive, flowing prose. Maintain this rhythm. * Emojis/Formality: Establish guidelines on emoji use (which ones, how often) and the level of formality (e.g., contractions are okay, slang is not). The Original Side uses emojis and a friendly, less formal tone.
• •Create Content Pillars Reflecting Values: Develop key themes or content pillars that directly relate to your brand values. For The Original Side, pillars could be "Daily Enhancements," "Unique Finds," "Customer Happiness," "Smart Solutions," and "Expressing Originality." All copy should align with these pillars and the overarching tone.
• •Review and Iterate: Regularly review your copy across all channels (website, social media, emails, ads) to ensure consistency. Get feedback, see what resonates with your audience (e.g., through A/B testing headlines or calls to action), and don't be afraid to refine your voice as your brand evolves, ensuring it always aligns with the core values of customer satisfaction, originality, and user experience.

Social Perception

General E-commerce Store, Dependent on Product Quality and Service, Visually Appealing (on Instagram), Potentially Transactional, Trust (To Be Built)

Copy Examples

• •Tired of the same old vibe? ✨ **Stay original** and transform your space with our [Product Name]! It’s not just cool, it’s a whole mood. Shop the drop and get ready to wow. #TheOriginalSide #HomeUpgrade #GadgetGoals
• •Your comfort zone just got an upgrade. 😉 Our [Product Name] is designed for ultimate relaxation and a better you. Experience the difference quality makes. Because you deserve it! #StayOriginal #SelfCareSunday #ComfortLiving
• •Psst... Your next favorite thing is now on sale! 🤫 Grab the [Product Name] with an exclusive discount this week only. Enhance your everyday without breaking the bank. Tap to save! #TheOriginalSideDeals #LimitedTimeOffer #SmartShopping
• •What part of your daily routine needs an original twist? 🤔 We've got a few ideas brewing! Explore our latest collection (link in bio!) and #StayOriginal. DM us your faves!
• •At The Original Side, we're all about bringing you those unique finds that make life a little brighter and a lot more *you*. ✨ Our mission? To boost your satisfaction with awesome products and sweet deals. Discover your original side with us! #TheOriginalSide #BeOriginal #CustomerFirst #LifestyleUpgrade