Brand Tone

Professional, knowledgeable, customer-focused, reliable, and solution-oriented

Brand Values

• •Quality and Durability
• •Customer Focus & Service
• •Safety and Efficiency
• •Innovation and Development
• •Expertise and Experience

Best Practices

• •Prioritize 'The Professional': Always speak from a position of knowledge and experience.
• •Focus on Solutions and Benefits: Frame product descriptions and marketing messages around how the tools solve problems, improve efficiency, enhance safety, or increase profitability for the bricklayer.
• •Maintain a Helpful and Approachable Demeanor: Even with a professional tone, ensure the language is welcoming and supportive.
• •Emphasize Quality and Durability: Consistently use terms that convey the robustness and longevity of the products, reinforcing the value for money and reliability.
• •Be Authentic and 'Australian': While maintaining professionalism, don't be afraid to use a slightly more relaxed and relatable tone where appropriate.

Social Perception

Positive customer experiences, reliable supplier, helpful and responsive

Copy Examples

• •Headline: Build Smarter, Not Harder. Technique Tools: Equipping Aussie Bricklayers for 25+ Years. Body: Stop battling old gear. Our range of innovative and durable bricklaying tools is designed for maximum efficiency and safety on site. From heavy-duty trestles to precision mortar guns, get the right tools to lay it right, every time. Shop now and experience the Technique Tools difference.
• •Social Media Post (Image of a bricklayer using a specific tool): Caption: Serious about your craft? So are we. Technique Tools provides the professional-grade equipment you need to elevate your bricklaying projects. Like our [Tool Name] – built tough for Aussie conditions, designed for precision. What tool can't you live without on site? #TechniqueTools #BricklayingAustralia #ProTools #BuiltTough
• •Email Subject: Don't Let Worn-Out Tools Slow You Down – Upgrade Your Kit! Body: G'day [Customer Name], Is your equipment keeping up with your skills? At Technique Tools, we understand that the right tools make all the difference. Explore our latest arrivals and trusted bestsellers, all backed by our Best Price Guarantee. Plus, remember our Tullamarine store offers expert servicing and repairs to keep your gear in top shape. Visit us online or in-store today!
• •Product Description Snippet (for a new, innovative tool): Introducing the [New Tool Name] – a game changer for [specific task]. Engineered for durability and designed with direct feedback from Aussie brickies like you, this tool [mention 1-2 key benefits, e.g., 'cuts your setup time in half' or 'delivers a perfect finish with less effort']. Invest in efficiency. Invest in Technique Tools.
• •Website Banner Text: Quality Tools. Expert Advice. Faster Builds. Technique Tools – Your Partner in Professional Bricklaying. [Shop Now] [Learn More About Us]