Brand Tone

professional, knowledgeable, reliable, and supportive

Brand Values

• •Quality and Durability
• •Efficiency and Innovation
• •Customer Focus and Support
• •Safety
• •Australian Identity

Best Practices

• •Know Your Audience Deeply: Always write with the professional bricklayer/mason in mind. Use language and address pain points that resonate with their daily work and challenges (e.g., efficiency, durability, site conditions).
• •Focus on Solutions and Benefits: Don't just list features; explain how each tool or piece of advice helps them "build smarter, faster, and better" or makes their job easier and safer.
• •Maintain a Professional yet Approachable Voice: Be knowledgeable and authoritative, but also open to engagement and supportive in your communication, especially on social media. Avoid overly casual slang but be direct and clear.
• •Emphasize Quality and Reliability: Consistently use terms that reinforce the high-quality, durable nature of the products and the trustworthiness of the brand (e.g., "premium," "engineered," "built to last," "trusted supplier").
• •Be Authentically Australian (where appropriate): Subtle nods to Australian conditions or the "Aussie brickie" can reinforce the brand's roots and connection to its primary market, without overdoing it.

Social Perception

Technique Tools is perceived as a reputable and specialist supplier of high-quality tools for the bricklaying and masonry trade in Australia. Customers see them as reliable, offering tools that are effective and durable. The brand is associated with professionalism and good customer service. They are viewed as a knowledgeable source within their industry, catering specifically to the needs of professional bricklayers. The longevity of over 25 years in the business also contributes to a perception of trustworthiness and experience.

Copy Examples

• •Facebook Post (New Product): Meet the new [Product Name] – engineered for precision and built to last on Aussie worksites. We've listened to what you need for those tough jobs, and this tool delivers. Lighter, stronger, and ready to help you build smarter. Check it out on our website. #TechniqueTools #Bricklaying #NewTool #AustralianMadeQuality
• •Instagram Caption (User-Generated Content): Solid work by @[CustomerHandle] using our [Product Name]! We love seeing our tools in action, helping you achieve top-notch results. Thanks for sharing – keep building strong! Tag us in your projects for a chance to be featured. #TechniqueTools #BrickieLife #Masonry #CustomerSpotlight #ToolsOfTheTrade
• •Website Product Description Snippet (for a Trowel): Experience superior balance and control with the Technique ProGrip Trowel. Forged for durability and designed with the professional bricklayer in mind, this trowel ensures a comfortable, non-slip grip for all-day use, reducing fatigue and improving your finish. Built for Aussie conditions, built to perform.
• •YouTube Video Title & Description Intro: Title: Mastering Mortar: Tips for the Perfect Mix with Technique Tools Mixers. Description Intro: Getting your mortar mix right is crucial for any bricklaying project. In this video, we show you how the [Mixer Model Name] from Technique Tools helps you achieve a consistent, high-quality mix every time, saving you time and effort on site. Learn the techniques for optimal performance...
• •Email Newsletter Snippet (Safety Focus): Your safety on site is paramount. At Technique Tools, we're committed to not only providing the best tools but also ensuring you work safer. Our latest blog post covers essential tips for managing silica dust exposure, and check out our range of certified safety gear designed for the demands of the job. #SafetyFirst #BricklayersSafety #TechniqueTools