Brand Tone

impersonal, automated, and untrustworthy

Brand Values

• •Variety & Accessibility
• •Affordability
• •Performance

Best Practices

• •Pause All Automated Marketing
• •Address Negative Feedback Publicly and Directly
• •Humanize the Brand
• •Drastically Simplify the Product Offering
• •Prioritize Transparency Above All

Social Perception

Highly Negative and Untrustworthy

Copy Examples

• •We've listened to your feedback and we're taking it seriously. To our early customers who had a negative experience, we sincerely apologize. We are a new business and have faced significant logistical challenges, but that is not an excuse for our lack of communication. We are overhauling our customer service and order fulfillment processes to serve you better. We are committed to rebuilding your trust.
• •Wondering who's behind Tech Daddy? We're a small team of passionate tech enthusiasts right here in Melbourne, working to bring you great deals on PC parts and electronics. This is [Founder's Name], our founder. His mission is to [state a clear, trustworthy mission]. We're not a faceless corporation, and we're here to help. #TechDaddyAU
• •Ever wonder what happens after you click 'buy'? Here’s a look at our fulfillment process. Step 1: Your order is confirmed. Step 2: Our team personally picks and quality-checks each item. Step 3: It’s packed securely and shipped via [Carrier Name] with tracking. We're committed to getting your tech to you safely and quickly.
• •We were able to connect with [Customer Name] and resolve their issue. We're grateful for their patience and feedback. Our promise: If something goes wrong, we'll work hard to make it right. [Link to a clear and fair returns/support policy].
• •Building your next PC? Tech Daddy offers locally-stocked, quality components with transparent, Melbourne-based customer support. No frills, just the parts you need with service you can count on. Browse our collection of [Specific product like 'GPUs' or 'CPUs'] today.