Brand Tone

Authoritative, Innovative, and Reassuring

Brand Values

• •Protection
• •Innovation & Science
• •Quality & Durability
• •Sustainability
• •Customer Trust/Peace of Mind
• •Integrity/Transparency
• •Design/Aesthetics

Best Practices

• •Lead with Science, Reassure with Benefits: Always ground protection claims in scientific evidence (e.g., "FlexShock™," "rigorous testing") but translate these features into tangible user benefits like "peace of mind," "worry-free," or "live fearlessly."
• •Emphasize "Intelligent Protection": Use words like "smart," "intelligent," "engineered," and "advanced" to highlight the innovative nature of the products, reinforcing the idea that it's not just plastic, but scientifically designed defense.
• •Balance Authority with Approachability: While the tone is expert-driven, ensure customer-facing communication (especially on social media and in support) is helpful, clear, and empathetic. Use "we" to connect with the audience (e.g., "We ensure our cases keep your technology safe").
• •Integrate Sustainability Authentically: When mentioning eco-friendly aspects, clearly state the materials or processes (e.g., "Bio-Spice," "100% recycled packaging," "biodegradable cases") to show genuine commitment rather than just buzzwords.
• •Be Confident and Direct in Claims: Use strong, declarative sentences about protection capabilities (e.g., "Our FlexShock™ material absorbs up to 90% of impact energy"). Avoid hesitant language. Back this up with data or testing specifics where appropriate (e.g., "tested over 20 times").

Social Perception

Trusted Protector, High Quality, Innovative, Practical and Functional

Copy Examples

• •Headline: Science-Backed Serenity. Drop After Drop. Body: Life happens. Phones fall. That's why Tech21 engineers relentless impact protection, born from cutting-edge material science. Our FlexShock™ technology absorbs up to 90% of impact energy, so you can live fearlessly. Protect your tech, and your peace of mind.
• •Headline: Innovation That Protects. Sustainably Designed. Body: Don't choose between superior protection and a healthier planet. Tech21 integrates advanced, multi-drop impact materials with eco-conscious designs, including our 100% biodegradable range. Experience the future of protection, responsibly.
• •Headline: Engineered for Impact. Designed for Life. Body: Your device is essential. Protecting it is our obsession. Tech21 cases undergo rigorous, military-standard testing to ensure they withstand real-world accidents. Sleek, stylish, and scientifically proven to keep you connected.
• •Headline: More Than a Case. It's a Commitment. Body: We're committed to pioneering impact protection that you can trust. From lab-developed material additives to designs that enhance your device's aesthetics, every Tech21 product is built with innovation, quality, and your world in mind.
• •Headline: Unleash Your Tech. We’ve Got It Covered. Body: Whether you're navigating a busy day or exploring the great outdoors, trust Tech21 to keep your device safe. Our intelligent impact materials offer multi-drop protection without the bulk. Live freely, drop confidently.