Brand Tone

Warm and Friendly, Passionate and Enthusiastic, Whimsical and Charming, Caring and Community-Focused, Quality-Conscious and Discerning

Brand Values

• •Animal Welfare
• •Quality and Uniqueness
• •Customer Connection and Service
• •Community Engagement
• •Celebrating the Human-Animal Bond
• •Loyalty

Best Practices

• •Embrace "Pawsworthy" Language: Use words that evoke charm, quality, and a touch of whimsy (e.g., dazzling, fabulous, joyous, emporium, pamper, treasure).
• •Lead with Pet-Centric Enthusiasm: Always write from a place of genuine love and excitement for pets. Let the copy reflect the joy and companionship they bring.
• •Highlight Quality and Uniqueness: Subtly weave in the premium nature of the products and what makes them special (e.g., gourmet ingredients, handcrafted, signature design, locally sourced).
• •Foster a Sense of Community: Regularly mention local connections, charity partnerships, and events. Use inclusive language that makes customers feel part of the Teca Tu family.
• •Maintain Warmth and Friendliness: Even when describing high-end items, keep the tone approachable and inviting. End with positive, heartwarming calls to action or sentiments.

Social Perception

A Premium, Upscale Pet Boutique, A Local Gem and "Cool" Destination, Community-Minded and Ethical, Knowledgeable and Passionate, A Fun and Welcoming Place for Pet Lovers

Copy Examples

• •Sweater weather just got a whole lot CUTER! 🐾✨ Wrap your beloved furball in warmth and New Mexico charm with our latest collection of hand-crafted doggie sweaters. Locally made with love, because they deserve only the best. Come on down to the emporium – happy wags guaranteed! #TecaTu #PawsworthyPetEmporium #SantaFePets #ShopLocalNM #DogFashion
• •Is your feline friend a connoisseur of the finer things in life? 🧐 Spoil them with our new line of gourmet cat treats! Packed with purr-fectly delicious and wholesome ingredients, they’re the ultimate way to say 'I love you.' Visit Teca Tu, where every kitty is royalty! 👑 #TecaTuTreats #HappyCats #GourmetPetFood #SantaFeStyle #PetEmporium
• •Joyful Paws & Cozy Noses! ✨ Discover enchanting gifts and festive essentials to make this season the most pawsworthy one yet for your cherished companions. From plush beds to dazzling toys, Teca Tu has everything your loyal friends dream of. #TecaTuSantaFe #HolidayPets #PamperedPupsAndKitties
• •Lend a Paw, Warm a Heart! ❤️ Join us this Saturday at Teca Tu as we partner with [Local Shelter Name] for a special adoption day! Come meet some adorable faces looking for their forever homes. A portion of all proceeds this weekend will go directly to supporting their amazing work. Let's make a difference, together. Because every pet deserves a loving family. #TecaTuCares #SantaFeAnimalWelfare #AdoptDontShop #CommunityLove
• •Our signature [Material, e.g., Pendleton Wool] dog coat isn't just an accessory; it's a warm embrace of style and heritage, lovingly crafted right here in New Mexico. Designed for a pawsworthy adventure, it offers unparalleled comfort and a dash of Southwestern flair. For the fiercely loyal companion who deserves nothing but the extraordinary. #TecaTuOriginals #MadeInNM #DogCoat #LuxuryPetWear