Brand Tone

Enthusiastic & Passionate, Sophisticated yet Playful/Approachable, Informative & Helpful, Eco-Conscious & Ethical, Friendly & Engaging

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Eco-Friendliness
• •Innovation
• •Customer Focus
• •Community & Responsibility

Best Practices

• •Embrace the "Curious Gourmet" & Playfulness: Always aim for a sophisticated yet approachable and slightly playful tone. Use evocative language that appeals to a discerning palate but don’t be afraid of a clever pun or a warm, friendly closing. The brand name itself sets this precedent.
• •Lead with Passion & Enthusiasm: Let a genuine love for tea shine through. Use vibrant, positive language when describing products and the tea-drinking experience.
• •Weave in Eco-Consciousness Naturally: Sustainability is a core value, so it should be an integral part of the narrative, not just an add-on. Highlight eco-friendly packaging, zero-waste efforts, and ethical sourcing in a way that feels authentic and informative.
• •Be Informative and Helpful: Provide valuable content beyond just selling. Share brewing tips, information about tea origins, the benefits of different blends, and the stories behind your products. This builds trust and positions the brand as an expert.
• •Stay Engaging and Conversational (especially on social media): Ask questions, respond to comments thoughtfully, and create a sense of community. Reflect the "customer-obsessed" value in your interactions.

Social Perception

High-Quality & Gourmet, Ethical & Responsible, Innovative & Modern, Trustworthy & Customer-Oriented

Copy Examples

• •Headline: "Sip Sustainably. Taste Exquisitely." Body: "Discover our award-winning loose leaf teas, crafted for the curious gourmet and kind to our planet. Every cup from Tea Shirt is a step towards a zero-waste world, without compromising on flavour. Ready to put on your Tea Shirt and brew a better tomorrow?"
• •Social Media Post: "Mid-week slump? 🤔 Our vibrant Apple & Grapefruit organic blend is like sunshine in a cup! ☀️ A tantalizing aroma, a refreshing zest, and all lovingly packed in eco-friendly packaging. What's your go-to Tea Shirt blend to brighten the day? #TeaShirtLondon #CuriousGourmet #SustainableSipping"
• •Product Description (for 'Chocolate Cloud - Loose Tea'): "Indulge your senses without the guilt. Our Great Taste 3-star Chocolate Cloud is a dreamy blend of cocoa shells and green rooibos, offering a 'soft and really enjoyable' sweet and nutty flavour. Perfect for your 'casual coze' moments, and as always, presented with our commitment to zero waste. A truly heavenly brew."
• •Email Subject: "Be the First to Taste Innovation: New Zero-Waste Blends Inside!" Body: "Hello [Customer Name], at Tea Shirt, we're always brewing up something special! Explore our latest collection of artisanal teas, blending timeless tradition with a curious twist. As a thank you for being part of our eco-conscious journey, enjoy a sneak peek and a special offer on your next tailored refreshment."
• •About Us Snippet: "Founded by two tea lovers with a passion for flavour and a commitment to the planet, Tea Shirt Tailored Refreshments offers a fresh take on your daily brew. From our North West London home to yours, we bring award-winning, eco-conscious teas for every curious gourmet. Put on your Tea Shirt, and let's make tea time extraordinary (and extraordinarily kind to the Earth!)."