Brand Tone

Calm, Educational, and Inspirational

Brand Values

• •Holistic Wellness
• •Connection to Nature
• •Mexican Heritage
• •Quality and Craftsmanship
• •Mindfulness and Ritual

Best Practices

• •Use a "Wellness-First" Vocabulary: Always prioritize words that evoke feelings of well-being, calm, and balance. Use terms like "ritual," "harmony," "nourish," "restore," and "serenity" instead of purely functional language.
• •Educate, Don't Just Sell: Frame your copy around the story and benefits of the ingredients. Explain why a particular herb is beneficial. This builds trust and positions the brand as an expert guide, not just a seller.
• •Speak in a Gentle, Invitational Tone: Your language should be an invitation, not a command. Use phrases like "We invite you to discover..." or "Find your moment of peace with..." This aligns with the calm, soothing nature of the brand.
• •Weave in the Mexican Heritage: Subtly and proudly mention the connection to Mexican herbalism and local sourcing. This reinforces authenticity and the brand's unique value proposition without being overpowering. Phrases like "Inspired by Mexican tradition" or "Crafted in the heart of Mexico" are effective.
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy is always reflected in your visuals. A calm, inspirational text should be paired with clean, natural, and serene imagery. This consistency across all elements creates a powerful and immersive brand experience.

Social Perception

premium, trustworthy, and authentic wellness brand

Copy Examples

• •Pause. Inhale the serene aroma of lavender and chamomile. Our new 'Calma Interior' blend is more than a tea; it's an invitation to find your center. Transform your afternoon into a peaceful ritual, one sip at a time. #Teasana #RitualDeBienestar #HerbolariaMexicana
• •Begin your day with intention. Our 'Amanecer Radiante' infusion, a vibrant blend of green tea and citrus, awakens your senses and clarifies your mind. Embrace the morning with natural energy and a spirit of harmony. Discover your new morning ritual.
• •The Ancient Secret of Passionflower: Your Natural Ally for a Restful Sleep. In the quiet wisdom of nature lies the secret to deep rest. For centuries, passionflower has been a cherished herb in Mexican tradition for its ability to soothe the mind and encourage tranquility. Join us as we explore the gentle power of this incredible plant and how it can guide you toward a night of restorative sleep.
• •Your Wellness Ritual Begins Here. Discover the harmony of contemporary Mexican herbalism. Handcrafted blends to balance your body and soul.
• •An Invitation to Harmony | Discover Our New 'Equilibrio' Collection. In a world that moves so fast, we believe in the power of pausing. We've lovingly crafted our new 'Equilibrio' Collection—three unique blends designed to reconnect you with your inner peace. Explore the infusions that will accompany your moments of calm, focus, and restoration.