Brand Tone

Helpful, Stylish, and Empowering

Brand Values

• •Quality and Durability
• •Functionality and Innovation
• •Style and Aesthetics
• •Customer-Centricity

Best Practices

• •Always frame your copy around solving a common hair problem, communicating value directly.
• •Employ words and phrases that inspire confidence and connect product use to self-care and empowerment.
• •Always highlight both 'Quality' and 'Style' together, reinforcing the brand's core identity of functional and durable yet stylish products.
• •Regularly feature customer testimonials and quotes in marketing copy to build trust and reinforce brand promises.
• •Maintain a clean, direct, and friendly voice, avoiding overly technical jargon and focusing on practical benefits and stylish results.

Social Perception

The public perception of Teardrop Hair Care is very positive, with products consistently praised for effectiveness, strong grip, and stylish appearance. It is perceived as a reliable source for essential, high-quality everyday hair accessories, with minimal negative feedback.

Copy Examples

• •Tired of claw clips that slip and slide? We heard you. Meet the 'Keep It Together Claw'—engineered for a fierce, all-day hold that’s as stylish as it is strong. Finally, a clip that works as hard as you do. #TeardropHairCare #ClawClip #EffortlessStyle
• •Stop fighting with your hair. Our best-selling Matte Detangling Brush is designed to glide through knots without pulling or breakage. It's not just a brush, it's your new morning routine. Shop now for a pain-free hair day, every day.
• •Inside: New Spring Colors + A Little Something For You
• •No more headaches from your hair clips. Our innovative Flat Clips are designed to lay completely flat against your head, giving you a secure hold without the uncomfortable bulk. Perfect for driving, relaxing, or simply enjoying a 'no-clip' feeling. It's a game-changer for a reason.
• •Quality Tools, Effortless Style. Discover Your Best Hair Day.