Brand Tone

Elegant & Appreciative, Calm & Mindful, Informative & Passionate, Nostalgic & Timeless

Brand Values

• •Quality & Craftsmanship
• •Aesthetic Beauty
• •Tradition & Heritage
• •Customer Experience & Fulfillment
• •Uniqueness

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (elegant, appreciative, calm, informative, nostalgic), key vocabulary (e.g., "artisan," "heritage," "ritual," "serenity"), and a list of words/phrases to avoid (e.g., overly casual slang, aggressive sales language).
• •Emphasize Storytelling: Connect products to the history of tea, craftsmanship, or the serene experience they offer. Share the family-owned aspect and the 15 years of experience to build trust and a personal connection.
• •Visual Consistency: Ensure all imagery (product photos, social media posts) aligns with the elegant, calm, and high-quality aesthetic. Visuals should evoke a sense of tradition and beauty.
• •Educate and Inspire: Share knowledge about different types of tea, brewing techniques, the history of teaware, and the benefits of a mindful tea ritual, reinforcing the brand's passion and expertise.
• •Engage Thoughtfully: When interacting with customers on social media or through customer service, maintain the respectful, appreciative, and informative tone. Respond with grace and a focus on providing a fulfilling experience.

Social Perception

Specialized & Niche, Purveyor of Quality & Beauty, Trustworthy (implied), Focused on the "Art of Tea"

Copy Examples

• •Headline: Rediscover the Art of Tea. Body: Journey back to an era of elegance with TeaPoty's curated collection of antique teaware. Each piece tells a story, waiting to become a part of yours. Experience tea not just as a drink, but as a cherished ritual.
• •Headline: Timeless Craftsmanship, Modern Serenity. Body: At TeaPoty, we believe in the enduring beauty of well-crafted teaware. Our retro sets and artisan pieces are selected to bring a moment of calm and fulfillment to your daily brew. Elevate your tea experience.
• •Headline: More Than a Teapot, It's a Piece of History. Body: Unearth unique, antique tea accessories with TeaPoty. For 15 years, our family has been dedicated to sourcing teapots and tea sets that embody quality, artistry, and the rich heritage of tea culture. Find your perfect heirloom today.
• •Headline: The Quiet Joy of a Perfect Cup. Body: In a fast-paced world, find your sanctuary with TeaPoty. Our collection of exquisite tea accessories is designed to help you savor the simple, fulfilling pleasure of a perfectly brewed cup of tea. Embrace the tranquility.
• •Headline: Curated for the Discerning Tea Lover. Body: TeaPoty offers a unique selection of antique and artisan teaware, chosen for its exceptional quality and timeless design. We are passionate about providing you with the most fulfilling way to enjoy your favorite tea. Explore the collection.