Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Playful and Quirky, Informative and Honest, Ethical and Transparent

Brand Values

• •Quality: "Real tea," "whole leaf," "no dust." This is a cornerstone of their brand, emphasizing big flavor from quality ingredients.
• •Sustainability: A strong commitment to being environmentally friendly. This includes plastic-free tea temples, biodegradable packaging, FSC certified paper, and Natureflex inner bags.
• •Ethical Sourcing & Practices: Membership in the Ethical Tea Partnership, Rainforest Alliance certification for certain blends, and being a B Corp demonstrate their commitment to fair and responsible business.
• •Community Support: Giving back to tea-growing communities, particularly through The Point Foundation in Rwanda, and supporting their local community.
• •Simplicity and Accessibility: Making high-quality tea an everyday enjoyment, not a stuffy ritual. "No airs, no graces, just fine tea".
• •Transparency: Openness about their products, packaging, and business practices, including their B Corp status.

Best Practices

• •Keep it Real and Enthusiastic: Let your genuine passion for tea shine. Use vibrant, positive language. Avoid overly corporate or stuffy jargon.
• •Emphasize "Whole Leaf, Big Flavour": This is a key differentiator. Consistently highlight the quality of ingredients and the superior taste experience it provides.
• •Weave in Sustainability Naturally: Don't just state facts; explain *why* it matters. Talk about plastic-free, B Corp, and ethical sourcing in a way that's easy to understand and relatable.
• •Be Playful but Purposeful: Maintain the friendly, slightly quirky teapigs personality. Use engaging questions, fun facts, and a conversational style, but always tie it back to the quality of the tea or the brand's values.
• •Educate Gently: Share interesting tidbits about tea types, sourcing regions, or brewing tips. Position the brand as a knowledgeable friend, not a lecturer. Make learning about tea enjoyable and accessible.

Social Perception

Positive: Teapigs is generally perceived as a high-quality, ethical, and modern tea brand that delivers excellent taste and is serious about its environmental and social responsibilities. Customers appreciate the plastic-free initiatives and the better flavor from whole-leaf teas. Premium Brand: It is often seen as a premium or "super premium" tea, and therefore at a higher price point than standard teabags, which most customers feel is justified by the quality and ethics. Trustworthy: Their consistent messaging about sustainability and quality, backed by certifications like B Corp and Plastic-Free, builds trust. Approachable Experts: While they are knowledgeable about tea, their communication style makes them feel accessible rather than elitist.

Copy Examples

• •Say goodbye to dusty bag blues! Our whole leaf English Breakfast in its roomy tea temple gives you a proper, bold brew to kickstart your day. Big leaf = big flavour. Simple.
• •Sip, sip, hooray for guilt-free tea! Our tea temples are plastic-free, the packaging's recyclable, and we're a proud B Corp. Good for your tastebuds, good for the planet.
• •Feeling frazzled? Our calming chamomile flowers (yep, whole flowers!) are like a gentle hug in a mug. Discover a world of real flavour, one temple at a time.
• •No airs, no graces, just seriously good tea. We're teapigs – we're all about real, whole ingredients for a cuppa that truly hits the spot. Why settle for less?
• •Want to share the tea love? Our colourful range of whole leaf teas makes the perfect pressie. From punchy peppermint to dreamy Darjeeling, there’s a pig for every palate!