Brand Tone

Community-Oriented & Service-Driven

Brand Values

• •Customization
• •Community Focus
• •Customer Support

Best Practices

• •Use "You" and "Your" Language: Always center the customer in the narrative. Phrases like "Your team," "Your design," and "We can help you" make the communication feel personal and service-oriented.
• •Emphasize Collaboration: Use words like "together," "let's create," and "we can help" to reinforce the idea of a partnership rather than a simple transaction. This aligns with the brand's supportive value.
• •Highlight Community and Unity: Frame the products not just as clothing, but as tools for building team spirit, pride, and identity. Use terms like "unify your team," "show your pride," and "community spirit."
• •Maintain a Helpful, Approachable Tone: In all communications—from ad copy to customer service emails—ensure the tone is friendly and encouraging. Avoid overly corporate or technical jargon. The goal is to be the helpful expert.
• •Showcase Local Connections: Continue to feature specific local gear (like the Ferndale collection) in marketing materials. This builds social proof and reinforces the brand's role as a dedicated community partner, which can then be used to attract other similar groups.

Social Perception

Positive & Locally Focused. The brand is perceived as a specialized, service-oriented business, a trusted local supplier, and a dedicated community partner that enhances team cohesion and morale through custom apparel.

Copy Examples

• •Getting ready for the big game, Ferndale! There's no better way to show your Golden Eagle pride than with gear that stands out. From custom tees to cozy hoodies, we're here to get your group looking like a team. Let's design something amazing together! #FerndalePride #TeamSpirit #CustomApparel
• •Your Team, Your Design. We make custom apparel simple. Get a free quote today and let us help you wear your pride on your sleeve.
• •Want your team to look as professional as they are? Outfit them in custom branded swag! From corporate events to casual Fridays, we've got the quality apparel that makes your brand shine. DM us to start your custom order!
• •Ready for a refresh? Let's create your next great team design!
• •Bring your group together with our ultra-soft custom hoodie. Perfect for sports teams, school clubs, or your next company retreat, it’s a wearable hug that shows off your unity. Just send us your logo or idea, and we'll handle the rest, ensuring every detail is perfect.