Brand Tone

Passionate, Activist, Friendly, Approachable, Informative, Transparent, Positive, Empowering

Brand Values

• •Animal Welfare/Animal Rights
• •Sustainability & Environmental Protection
• •Ethical Production & Fairness
• •Vegan Lifestyle
• •Community & Activism
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (passionate, friendly, empowering, informative), key messaging points, preferred vocabulary (e.g., 'animal love,' 'statement,' 'movement'), and things to avoid (e.g., overly aggressive or judgmental language).
• •Always Lead with Values: Ensure that the core values of animal welfare, sustainability, and ethical production are woven into the copy, whether it's a product description, social media post, or email newsletter.
• •Speak Directly to Your Community: Use 'you,' 'we,' and 'us' to foster a sense of belonging and shared purpose, reinforcing the 'Team' aspect of Team Vegan. Address them as fellow advocates for change.
• •Balance Passion with Positivity: While the underlying issues (animal cruelty, environmental damage) are serious, maintain an overall positive, inspiring, and approachable tone. Focus on the solutions and the positive impact of choosing vegan and sustainable options.
• •Be Authentic and Transparent: Continue sharing the founders' story, the brand's journey, and detailed information about product origins and impact. Authenticity builds trust and reinforces the brand's genuine commitment to its values.

Social Perception

Positive, Respected, Empowering, Statement-Making, More Than Just a Clothing Brand, Reliable

Copy Examples

• •Headline: Wear Your Heart on Your Tee, Not Animals on Your Plate. Body: Join Team Vegan and let your style speak volumes. Our organic cotton tees aren't just soft on your skin, they're a bold statement for a kinder world. Shop now and be the change.
• •Headline: Fashion That Feels Good, Inside & Out. Body: Tired of compromising your values for style? At Team Vegan, we craft clothing that’s 100% vegan, sustainable, and ethically made. Because compassion is always in fashion. Discover your new favorite piece today!
• •Headline: Be Their Voice. Wear The Change. Body: Every Team Vegan purchase supports a world free from animal cruelty and environmental harm. Our designs are more than just clothing; they're a conversation starter, a pledge, a part of the movement. What will your statement be?
• •Headline: Join the Vegan Squad! 🌱💪 Body: Looking for awesome gear that matches your plant-powered lifestyle? From super-soft hoodies to statement caps, Team Vegan has you covered. Ethically made, sustainably sourced, and designed by vegans, for vegans. Let's make a difference, together!
• •Headline: More Than Fashion. It's a Mission. Body: Eli and Daniel started Team Vegan with a dream: a world with more love for animals and our planet. Every stitch, every print, every package sent is a step towards that goal. Wear your values proudly. Support conscious style.