Brand Tone

Aspirational & Welcoming, Family-Oriented & Playful, Stylish & Modern, Trustworthy & Quality-Focused, Helpful & Informative

Brand Values

• •Joy & Happiness in the Home
• •Quality & Craftsmanship
• •Accessible Luxury & Great Design for All
• •Creativity & Imagination
• •Family & Community
• •Responsibility & Sustainability
• •Innovation & Adaptability

Best Practices

• •Embrace 'Design Happy': Infuse positivity, warmth, and the idea of creating joyful spaces into all communications. Focus on the emotional benefit of the products.
• •Speak to the Modern Family (and individual): Use inclusive language that resonates with contemporary lifestyles, acknowledging the diverse needs of a home (kids, adults, pets).
• •Highlight Quality and Thoughtful Design: Subtly weave in mentions of craftsmanship, responsible materials (where applicable), and the stylish details that make Teamson products special, reinforcing the 'accessible luxury' value.
• •Be Visually Consistent with Verbal Tone: Ensure imagery used alongside copy reflects the same aspirational, clean, and welcoming feel. If showing products in use, depict scenes of happiness and comfort.
• •Maintain a Helpful and Engaging Voice: Whether it's product descriptions, social media posts, or customer service interactions, aim to be approachable, informative, and genuinely helpful, fostering a sense of community and trust.

Social Perception

Positive for Product Quality & Design, Good Value for Money, Generally Good Customer Service, Ease of Assembly Varies, Trusted Brand, Growing Brand Awareness

Copy Examples

• •Spark their culinary genius! Our new Little Chefs Play Kitchen isn't just a toy, it's a recipe for imagination, laughter, and endless happy afternoons. Crafted with love, designed for joy. #DesignHappy #TeamsonKids
• •Home is where the heart is, and where everything has its place. Discover beautifully designed storage that brings calm and style to your everyday. Because an organized home is a happy home. ✨ #TeamsonHome #StylishStorage
• •Create your own backyard oasis. Our new patio collection blends timeless design with all-weather comfort, perfect for making memories under the sun (or stars!). Welcome to your new favourite staycation spot. #TeamsonOutdoor #HomeComforts
• •At Teamson, we believe your home should be a source of joy. From playful kids' rooms to serene living spaces and happy pets, we design quality pieces that help you create a life you love, beautifully. Design Happy. Live Fully.
• •Because they're family. 💕 Our new pet beds offer the perfect blend of comfort for them and style for your home. Give your furry friend the gift of cosy naps and sweet dreams. #TeamsonPets #HappyPetsHappyHome