Brand Tone

Aspirational & Motivational, Expert & Authoritative, Community-Focused & Supportive, Professional & Polished, Youthful & Trendy

Brand Values

• •Excellence & Achievement
• •Development & Mentorship
• •Innovation
• •Community & Education
• •Authenticity & Self-Expression

Best Practices

• •Use phrases like "world-class," "proven strategies," "expert analysis," and "learn from the best."
• •Highlight the educational aspect and the willingness to share knowledge.
• •Avoid overly technical jargon where simpler, more direct language suffices.
• •Ensure visuals and copy are polished.
• •Ensure all copy consistently reflects the core values of excellence, development, innovation, community, and authenticity.

Social Perception

Respected Authority, Talent Incubator, Community Builder, Innovative & Forward-Thinking, Prestigious Connection, Evolving with Team Liquid

Copy Examples

• •Dominate EA FC: Reach your next level with our world-class coaching.
• •Shortcut to mastering tactics: Top-tier insights from proven EA FC experts.
• •Elevate your game: Expert video analysis and personalized guidance to become the best.
• •Creating the Stars of the Future: Join the leading EA FC academy and develop your potential.
• •Learn from the best: Gain access to professional training and mentorship to achieve your goals.