Brand Tone

Inspirational & Empowering, Fun & Engaging, Friendly & Approachable, Positive & Optimistic, Community-Oriented

Brand Values

• •Advocacy
• •Inclusivity & Diversity
• •Resilience & Perseverance
• •Empowerment
• •Creativity & Curiosity
• •Family & Support

Best Practices

• •Frame challenges as opportunities for growth and celebrate the "genius" in every child.
• •Remind the audience of Ava's story and how Team Genius Squad helps others.
• •Keep it Engaging & Action-Oriented (Interactive): Use questions, calls to action (e.g., "Try this at home!", "Join the Squad!"), and fun language to encourage participation and make learning feel like an adventure.
• •Emphasize that S.T.E.M. is for everyone, regardless of their learning style, and foster a sense of belonging to the "Team Genius Squad."
• •Highlight the impact and results of Ava's STEM kits and books in a way that is relatable and inspiring.

Social Perception

Highly Positive & Inspiring, Credible & Authentic, Innovative & Impactful, Role model for young girls and children with learning differences, Seen as a champion for making STEM education more accessible and for its positive impact on children's confidence and learning.

Copy Examples

• •An inspiring read for children and parents alike, this book reminds us all that being different makes you a GENIUS!
• •Your uniqueness is your superpower!
• •#TeamGeniusSquad #STEMexperiment #DIYscience #AvaTheSTEMPrincess #ScienceMagic #LearnAndPlay
• •Unlocking brilliance, one experiment at a time! Join Ava's journey and discover the genius within you! #AvaTheSTEMPrincess #STEMEducation
• •STEM is for everyone! Dive into the world of science and fun with Ava's easy-to-use kits. Learning has never been so exciting! #TeamGeniusSquad #STEMkits