Brand Tone

enthusiastic, approachable, and community-focused

Brand Values

• •Community
• •Passion
• •Adventure
• •Authenticity
• •Quality

Best Practices

• •Speak the Language of the Community: Use authentic, enthusiast-driven language. Incorporate terms and slang common in the off-road and Toyota community to build rapport.
• •Foster a Sense of Belonging: Consistently use words like "team," "community," and "we" to reinforce the idea that customers are part of a larger group of like-minded individuals.
• •Lead with Passion and Authenticity: Share genuine stories, experiences, and even challenges. This humanizes the brand and builds trust with the audience.
• •Highlight Adventure and Capability: Frame products and content around the adventures they enable. Focus on the experiences and lifestyle that the 4Runner makes possible.
• •Maintain an Approachable and Engaging Tone: Encourage interaction by asking questions, running polls, and featuring user-generated content. Respond to comments and messages in a friendly and helpful manner.

Social Perception

The public and customer perception of Team4Runner is largely positive. They are seen as a credible and central hub for the 4Runner community. Forum discussions and social media comments show that other enthusiasts and even other brands in the off-road space view them as a key influencer. Their social media channels have a significant following, and engagement appears to be high, with many users looking to them for advice and inspiration. They are often tagged and mentioned by other users and businesses in the context of 4Runner builds and events. The community appreciates their hands-on approach and the content they create, such as detailed walk-arounds of their vehicles and project updates.

Copy Examples

• •From city streets to mountain peaks, the journey is what it's all about. Where is your 4Runner taking you this weekend? Tag us in your adventures! #Team4Runner #4RunnerLife #OffroadAdventure
• •More Than a Vehicle, It's a Community. Join Team4Runner for exclusive gear, events, and content that fuels your passion.
• •Ready to take your 4Runner to the next level? From rugged trails to overland expeditions, we've got the gear and the community to back you up. Explore our latest apparel and join the team!
• •In this episode, we're getting our hands dirty with the latest upgrades to our 3rd Gen project! We're a team of true 4Runner enthusiasts, and we love sharing our journey with you. Let us know in the comments what you think! #4RunnerBuild #Toyota4Runner #Offroad
• •Wear your passion. Our classic logo tee is for the true enthusiast. Built for comfort on the trail and style in the city. Grab yours and represent the Team! #4RunnerApparel #Team4RunnerGear