Brand Tone

friendly, passionate, and authentic

Brand Values

• •Quality and Craftsmanship
• •Sustainability and Ethical Sourcing
• •Community and Connection
• •Tradition and Innovation

Best Practices

• •Always Lead with Passion: Every piece of copy should reflect a genuine love for tea and the craft of tea-making. Use enthusiastic and positive language.
• •Tell the Story Behind the Blend: Connect with customers by sharing the inspiration for a new flavor or the origin of the ingredients. This reinforces the values of tradition and craftsmanship.
• •Emphasize Community: Use inclusive language like "our tea family" or "fellow tea lovers" to foster a sense of belonging. Encourage user-generated content by asking questions and inviting them to share their #Tealucky moments.
• •Highlight Quality and Sustainability: Consistently mention the commitment to high-quality, ethically sourced ingredients. This builds trust and appeals to conscious consumers.
• •Keep it Friendly and Approachable: While the brand is premium, the tone should never be exclusive. Use a conversational and warm voice that invites everyone to enjoy the world of tea.

Social Perception

The public perception of TEALUCKY appears to be highly positive. Customers see the brand as a provider of high-quality, flavorful, and unique teas. The direct interaction with customers at events like farmers' markets contributes to a perception of the brand as being personable and passionate about its products. The emphasis on natural ingredients and handcrafted blends resonates well with consumers looking for authentic and premium products.

Copy Examples

• •Your daily ritual just got a little more magical. ✨ Introducing our new 'Sunrise Serenity' blend, a handcrafted mix of golden chamomile and zesty lemon verbena. Sourced with love, blended with passion. Who are you sharing a cup with? #Tealucky #TeaLove #NewBlend
• •More than just tea, it's a moment of joy. Discover our handcrafted, sustainable blends and join the TEALUCKY family.
• •Taste the journey in every sip. For a limited time, enjoy 15% off our 'Forbidden' blend, a sweet and irresistible flavor of pure temptation that customers are calling 'so yummy!!' Don't just drink tea, experience it.
• •Crafted with 14 years of expertise, our 'Peach Black' tea is a summer must-have. We source the finest black tea and blend it with juicy peach pieces for a flavor that's both bold and refreshing. Perfect hot or over ice for your moment of pure bliss.
• •At TEALUCKY, our mission is simple: to share the joy of tea. From sourcing the finest, sustainable ingredients from around the globe to blending each formula by hand, we pour our passion into every cup. It's a labor of love, and we're grateful to share it with you.