Brand Tone

Passionate, authentic, and inspiring. It blends the adventurous spirit of outdoor sports with a serious commitment to environmental and social responsibility. The language is direct and heartfelt, aiming to create a personal connection with the audience.

Brand Values

• •Sustainability
• •Positive Impact
• •Social Responsibility
• •Performance and Quality
• •Collaboration

Best Practices

• •Always connect the product back to the core mission. Whether posting about a new design or a sale, the "why"—cleaning oceans and positive impact—should be central to the message.
• •While the tone is passionate, maintain a professional and credible voice, especially when discussing partnerships and environmental impact. Use data (e.g., "8 million tonnes of garbage") where possible to add weight to claims.
• •Share stories of the founders, the athletes who test the products, and the partners they work with. This reinforces the brand's authenticity and human connection.
• •Frame the brand as offering both high-performance products and a positive environmental impact. Customers don't have to choose between quality and sustainability.
• •Use high-quality, inspiring imagery that reflects the brand's values—active, nature-focused, and vibrant. The visual identity should be as clean and impactful as the mission itself.

Social Perception

The public perception of Teal Project GmbH is highly positive. It is viewed as a mission-driven company that successfully merges commerce with environmental and social good. The partnerships with reputable institutions like an ETH spin-off and the Liechtenstein Bankers Association lend it significant credibility. The collaboration with a social foundation for logistics further enhances its image as an ethical and responsible brand. There are no negative reviews or mentions apparent.

Copy Examples

• •Conquer your peak, help restore ours. Our performance socks aren't just designed for the toughest adventures—they're made from reclaimed ocean plastic. With every pair, you help us rebuild vital coral reefs. Wear the change. #TealProject #AdventureForGood #SustainableStyle
• •Over 8 million tons of plastic enter our oceans each year. We decided to do something about it. We turn harmful waste into high-performance gear and use 5% of every sale to bring coral reefs back to life. Join the Teal Project. Shop with purpose.
• •Partnership with purpose. We are proud to announce our collaboration with [Partner Name]. Together, we are expanding our commitment to environmental innovation and social responsibility. Our model proves that business can be a powerful force for good, and this partnership will allow us to deepen our impact on cleaning and preserving our planet. #Sustainability #CorporateResponsibility #TealProject #Impact
• •Style that performs. A mission that matters. Shop our collection of sustainably-made apparel, crafted from ocean plastics and designed for the wild. Every purchase helps restore our oceans.
• •Engineered in Switzerland by professional athletes and nature lovers. Each sock is woven from a durable yarn made of approximately 60% recycled ocean and land plastic, offering the perfect blend of comfort and resilience for any activity. But the best part? 5% of your purchase goes directly to our partners at rrreefs to rebuild coral habitats. Step into a better future.