Brand Tone

Rebellious & Edgy, Playful & Humorous, Bold & Confident, Urban & Streetwise, Direct & Unfiltered

Brand Values

• •Self-Expression & Individuality
• •Authenticity & Independence
• •Creativity & Reactivity
• •Community & Connection
• •Quality
• •Living Life to the Fullest

Best Practices

• •Maintain the edgy yet playful tone.
• •Highlight the 'Locally grown and independent' slogan.
• •Emphasize self-expression and individuality in product descriptions.
• •Showcase collaborations with artists and other brands.
• •Keep the language direct and unfiltered, especially on social media.

Social Perception

Cool & Trendy, Provocative & Counter-Culture, Creative & Artistic, Relatable (to its niche), Evolving, Reliable (Tealerlab)

Copy Examples

• •"Go pécho la nouvelle co sur notre site" (Go grab the new collection on our site).
• •"Tealer: Locally grown and independent."
• •"Express yourself with our bold, cannabis-inspired designs."
• •"Tealerlab: Quality CBD products with discreet shipping."
• •"Join the Tealer community: by mates, for mates."