Brand Tone

Empowering, Vibrant, and Relatable

Brand Values

• •Authenticity
• •Uniqueness & Self-Expression
• •Customer-Centricity
• •Modernity
• •Faith & Perseverance

Best Practices

• •Always use dynamic and energetic words. Instead of "nice" or "pretty," use terms like "vibrant," "bold," "striking," "energetic," and "head-turning" to describe the prints and designs.
• •Regularly mention the "Made in Nigeria" aspect. Weave it into product descriptions, social media posts, and the "About Us" narrative to reinforce the values of authenticity and cultural heritage.
• •Maintain the relatable, friendly tone by using conversational phrases like "We got you" or "Hey, love." Pair this with empowering messages that encourage customers to be confident, bold, and unique.
• •Go beyond describing the product's features. Connect the clothing to the feeling it evokes: confidence, joy, empowerment, and the feeling of standing out.
• •Actively encourage and feature customer photos using the #TMAGang hashtag in marketing materials. This reinforces social proof and builds a community around the shared value of unique style, making customers feel like part of the brand's story.

Social Perception

The brand is perceived as a niche boutique that offers unique, high-quality pieces with a strong cultural identity. The founder's direct involvement and story add a layer of authenticity that is likely appreciated by customers. The encouragement of user-generated content via the #TMAGang hashtag suggests a desire to build a community around the brand. While direct customer reviews were not prevalent in the search results, the focus on quality manufacturing and customer service indicates a strategy to build a positive reputation.

Copy Examples

• •Stop traffic. Start conversations. Our new Adanna Maxi Dress isn't just a dress—it's a statement. Handcrafted in Nigeria with authentic Ankara print, it's where modern style meets timeless tradition. Ready to be bold? #TMAGang #AfricanPrint #ModernWoman
• •Tired of blending in? Your wardrobe is calling for a dose of vibrant. At Teal and Moxie, we design unique, African-inspired apparel for the woman who isn't afraid to stand out. Shop our new collection and discover pieces as unique as you are. #BeVibrant #UniqueStyle
• •For the Modern. For the Trendy. For the Bold. Teal and Moxie Apparel: Unapologetically vibrant fashion, inspired by West Africa. Free shipping on orders over $150.
• •Hey, love! ✨ We know life gets busy, but your style should always make you feel amazing. Inspired by the vibrant energy of West African culture, our latest collection is designed to bring joy and confidence to your everyday. P.S. We saw you admiring the Nnenna Blazer—it’s waiting for you! #WearYourStory
• •Effortless style just met its match. The Chidinma Jumpsuit combines the comfort you crave with the head-turning design you deserve. Featuring a striking, authentic print sourced and sewn in Nigeria, this piece is a celebration of culture and confidence. From brunch to a night out, you're not just dressed—you're making an entrance.