Brand Tone

Aspirational yet Accessible, Inspiring & Helpful, Warm & Inviting, Sophisticated & Elegant, Passionate

Brand Values

• •Quality Craftsmanship & Curated Selection
• •Style & Aesthetics
• •Creating a Home
• •Customer Inspiration & Empowerment
• •Livable Luxury
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, personality traits (e.g., warm, sophisticated, helpful), key messaging points, "do's and don'ts" for language, and preferred vocabulary. Share this with anyone creating content.
• •Understand Your Audience: Continuously research and understand the target audience's preferences, language, and aspirations. Tailor the copy to resonate with them while staying true to the brand voice. For Teal & Fox, this means speaking to individuals passionate about creating beautiful, stylish homes.
• •Focus on "Why" and Values: Infuse the brand's core values (e.g., livable luxury, curated style, creating a personal sanctuary) into the copy. Don't just describe products; explain how they contribute to the lifestyle and feelings the brand promotes.
• •Consistency Across All Channels: Ensure the brand voice is consistent across the website, product descriptions, email marketing, social media posts, ads, and customer service interactions. A customer should feel the same brand personality everywhere they engage.
• •Train and Review: Train all team members involved in content creation on the brand voice. Implement a review process to ensure copy aligns with the established tone and guidelines before it goes live, especially in the early stages of establishing consistency.

Social Perception

Positive (Among Engaged Audience), Niche & Stylish, Trustworthy (Implied), Inspirational

Copy Examples

• •Instagram Post (New Pillow Collection): Sink into softness and style. ✨ Our new collection of artisan-crafted pillows has arrived, bringing cozy textures and chic designs to your favorite spaces. Which one speaks to your sanctuary? #TealAndFox #HomeDecor #PillowTalk #LivableLuxury #ModernFarmhouse *Tone: Aspirational, Inviting, Sophisticated*
• •Email Subject Line (Promoting a Blog Post): Unlock Your Inner Designer: 5 Simple Steps to a Stunning Boho Living Room *Tone: Inspiring, Helpful, Accessible*
• •Website Product Description (for a ceramic vase): More than just a vase, it's a statement. Hand-finished with a unique reactive glaze, this ceramic piece brings an earthy elegance to any corner. Perfect for showcasing fresh blooms or standing beautifully on its own. Curate your calm. #TealAndFoxHome #ArtisanDecor #BohoChic *Tone: Sophisticated, Passionate (about design), Aspirational*
• •Facebook Ad (Targeting users interested in home renovation): Dreaming of a home that truly feels like you? At Teal & Fox, we curate timeless pieces for livable luxury. From statement lighting to cozy throws, discover decor that tells your story. Shop our collection today and transform your space. #MyTealAndFox #HomeInspo #InteriorStyling *Tone: Inspiring, Accessible, Empowering*
• •Pinterest Pin Description (for a styled shelf): Shelfie goals! 🌿 Achieve this serene and stylish look with our curated collection of modern farmhouse accents. It's all about blending natural textures with clean lines to create a space that's both inviting and chic. Shop the look on tealandfox.com. #ModernFarmhouseDecor #ShelfStyling #HomeOrganization #TealAndFoxFinds *Tone: Inspiring, Helpful, Sophisticated*