Tono de Marca

Whimsical & Charming, Artisanal & Handcrafted, Warm & Friendly, Elegant & Delicate, Celebratory & Gift-Oriented

Valores de Marca

• •Craftsmanship & Quality
• •Originality & Creativity
• •Authenticity & Heritage
• •Joy & Delight
• •Sustainability & Responsibility
• •Social Commitment/Inclusivity

Mejores Prácticas

• •Embrace Storytelling: Weave the brand's origin story, the inspiration from Elodie's grandmothers, and the artisanal process into the copy whenever relevant. This reinforces authenticity and charm.
• •Use Evocative & Sensory Language: Describe the teas and the experience with words that appeal to sight (e.g., "charming shapes," "glittery tags"), taste ("yummy," "delicate," "flavorful"), and emotion ("joy," "magic," "comfort," "delight").
• •Maintain a Warm, Friendly, and Slightly Playful Voice: Address the audience in an approachable manner. Don't be afraid to use gentle humor or whimsical phrasing where appropriate, especially when highlighting the unique shapes.
• •Highlight "Handmade" and "Organic" Consistently: These are key differentiators and value propositions. Ensure they are regularly mentioned to reinforce the quality and care put into each product.
• •Focus on the "Experience" and "Gifting" Aspects: Frame the products not just as tea, but as a way to create special moments, celebrate occasions, or give a thoughtful and unique gift. This aligns with how customers perceive and use the brand.

Percepción Social

Unique & Innovative, High-Quality & Artisanal, Ideal for Gifting, Aesthetically Pleasing, Associated with Special Moments, Trustworthy & Passionate

Ejemplos de Copy

• •Headline: Sip a Little Magic. ✨ Discover our hand-sewn storybook tea bags, crafted to turn your tea time into a fairy tale. Body: Each TeaHeritage bag is lovingly stitched by hand in our Lyon workshop, filled with the finest organic tea. Perfect for a whimsical escape or a heartfelt gift. What enchanting shape will you choose today?
• •Headline: More Than Just Tea, It's a Heritage of Joy. ❤️ Body: Inspired by generations of craftsmanship and the simple delight of a perfect cup, TeaHeritage brings you organic teas in charming shapes that dance in your mug. Share a moment, share the love.
• •Headline: Gift a Moment. Brew a Memory. 🎁 Body: Looking for a present that whispers thoughtfulness? Our beautifully shaped organic tea bags are little bundles of joy, ready to delight. From birthdays to 'just because,' make their day uniquely special.
• •Headline: Handmade with Heart in France. Crafted for Your Cup.🇫🇷 Body: At TeaHeritage, we believe in the art of tea. That’s why every tea bag is a miniature masterpiece, hand-sewn with care and filled with delicious, organic blends. Experience the authentic taste of passion.
• •Headline: Your Daily Dose of Whimsy & Warmth.☁️☕ Body: Why settle for ordinary? Elevate your tea ritual with TeaHeritage. Our unique, playful organic tea bags are designed to spark a smile and make every sip an enchanting experience. Unwrap a little happiness.