Brand Tone

Mindful, serene, and inspiring; friendly, approachable, knowledgeable, and passionate. Language is gentle, evocative, focusing on sensory and emotional benefits, positioning the brand as a companion in personal wellness and moments of calm.

Brand Values

• •Quality and Craftsmanship
• •Wellness and Self-Care
• •Sustainability and Ethics
• •Passion and Authenticity
• •Community

Best Practices

• •Always circle back to the core philosophy: sharing the love of tea as an experience. Use storytelling to connect the product to emotions and moments, not just flavors.
• •Employ words like "handcrafted," "journey," "moments," "unwind," and "nourish." This reinforces the values of craftsmanship and self-care.
• •On social media, foster community by asking reflective questions that invite followers to share their own experiences and rituals, turning a monologue into a dialogue.
• •Ensure that the clean, serene, and minimalist aesthetic of the visuals is mirrored in the copy. Use ample white space and keep text uncluttered and easy to read.
• •Frame the narrative around the customer ("your moment," "for you"). This makes the brand feel like a supportive partner in their wellness journey rather than just a seller of goods.

Social Perception

Perceived as a premium, authentic, and heartfelt brand that facilitates positive experiences and rituals beyond just selling a product. Customers feel a strong connection, often citing outstanding and personal customer service. The founder's passion is palpable and resonates as an "experience."

Copy Examples

• •A quiet moment, just for you. Our latest herbal blend is a gentle invitation to pause, breathe, and reconnect. What does your perfect moment of calm look like? #TeaGardenCo #SelfCareRitual
• •Your Monthly Delivery of Tranquility. Experience the joy of discovery with the Tea Garden Co subscription. Each month, we handcraft new and exciting blends, delivered to your door. It's more than tea; it's a timeless space for yourself. Sign up today. #TeaSubscription #HandcraftedTea
• •Good Morning London - Your Daily Ritual. A blend crafted for the everyday tea drinker. We’ve combined the finest seasonal teas from Ceylon, Darjeeling, and Assam to create a brew that is both comforting and uplifting. It’s the perfect pot to fill your morning with intention or to accompany a quiet afternoon. Rich, smooth, and perfect with a splash of milk.
• •In search of slow and joyful moments?
• •Beyond the Brew: How a Simple Tea Ritual Can Nourish Your Day