Brand Tone

Elegant & Sophisticated, Luxurious & Premium, Sensory & Experiential, Artisanal & Handcrafted, Contemporary & Innovative

Brand Values

• •Exceptional Quality
• •Unparalleled Presentation & Design
• •Sensory Experience
• •Craftsmanship & Artistry
• •Innovation
• •Wellness & Self-Care
• •Creating Memorable Moments/Rituals

Best Practices

• •Develop a Brand Voice Guide
• •Prioritize Sensory Language
• •Emphasize Quality and Craftsmanship
• •Maintain Visual and Verbal Harmony
• •Focus on the "Why" - The Experience

Social Perception

Luxury Gift Item, High-Quality Tea, Aspirational Brand, Premium Pricing, Innovative Design

Copy Examples

• •Headline: Elevate Your Ritual. Experience Tea Forté. Body: Discover a symphony of flavor and aroma. Our handcrafted pyramid infusers unveil the world's finest whole leaf teas, transforming your daily cup into an extraordinary sensory journey. Indulge in the art of tea.
• •Headline: The Essence of Exquisite Gifting. Body: More than just tea, Tea Forté is an expression of refined taste. Our elegantly packaged collections, featuring rare and artisanal blends, create unforgettable moments for those who appreciate life's luxuries. Give the gift of an exceptional experience.
• •Headline: Where Design and Delight Converge. Body: Each Tea Forté blend is a masterpiece, a harmonious fusion of hand-selected leaves, fruits, and herbs. Presented in our iconic pyramid infuser, it's an invitation to pause, steep, and savor a moment of pure indulgence.
• •Headline: Unveiling a World of Sensory Pleasure. Body: From the delicate unfurling of the leaves to the captivating aroma and nuanced taste, Tea Forté engages all your senses. Explore our curated collections and find your perfect steep – a daily ritual of sophisticated tranquility.
• •Headline: Crafted for the Connoisseur. Designed for Delight. Body: Tea Forté represents an unwavering commitment to quality and artistry. Our ingredients are sourced from the top 1% of the world's teas, ensuring a cup that is as exceptional in flavor as it is in presentation. Experience the pinnacle of tea.