Brand Tone

sophisticated, artisanal, and confident

Brand Values

• •Quality and Craftsmanship
• •Natural and Organic Ingredients
• •Innovation
• •Ethical Sourcing
• •Excellence

Best Practices

• •Create a Vocabulary Guide: Develop a list of "on-brand" and "off-brand" words. "On-brand" includes terms like artisanal, handcrafted, enriched, organic, smooth, finest, small-batch, award-winning. "Off-brand" would include words like cheap, mass-produced, artificial, party drink.
• •Prioritize the "Why": Every piece of copy should not just describe the product, but explain why it's special. Focus on the benefits of the unique process the smoothness from the small-batch distillation, the complex flavor from the tea enrichment, and the quality from the organic ingredients.
• •Leverage Social Proof: Consistently mention the San Francisco World Spirits Competition award in bios, product descriptions, and relevant posts. It's a powerful and objective validation of quality that builds immediate trust.
• •Emphasize "T.E.A.®" in "G&T": The clever "G&T.E.A.®" tagline should be used consistently where appropriate, especially on social media and in cocktail-focused content. It’s a unique brand asset that differentiates it from all other gins.
• •Maintain Visual and Textual Harmony: Ensure the sophisticated and clean tone of the copy is matched by high-quality, elegant visuals. The photography should reflect the premium, artisanal nature of the product, creating a cohesive brand experience.

Social Perception

Tea Enriched Alcohol is perceived as a high-end, artisanal spirit brand. It is seen by consumers as a "super smooth" and "high end product for a great price." Its focus on tea infusion appeals to both gin connoisseurs and tea enthusiasts looking for a novel experience. The elegant packaging and association with prestigious awards contribute to its perception as a premium gift item, positioning it favorably within a growing trend of curiosity and experimentation in tea-infused spirits.

Copy Examples

• •This is more than a G&T. This is a G&T.E.A.® We meticulously handcraft our gin in small batches, enriching it with the finest organic Earl Grey tea for an impossibly smooth finish. It’s time to elevate your evening ritual. #TeaEnrichedAlcohol #ArtisanalGin #LondonDryGin #CraftCocktails #TheTinGandT
• •The World's Smoothest Gin. Awarded 'Best Gin' in the World. Discover the subtle art of tea enrichment. Handcrafted in Cambridge from 100% natural botanicals for a taste that’s pure and unforgettable. Shop The Collection
• •You Appreciate Fine Tea. You Appreciate Fine Gin. We Created This For You. We unite two of the world's most beloved beverages. T.E.A.® is a multi-award-winning London Dry Gin enriched with organic, loose-leaf tea sourced by the Savoy Tea Master. Experience a new standard of smoothness. Learn more about our story.
• •What happens when you enrich a classic London Dry Gin with the world's finest organic tea? You win 'Best Gin' at the San Francisco World Spirits Competition. Just saying. 😉 #TeaEnrichedAlcohol #Gin #AwardWinning
• •T.E.A.® - Earl Grey Enriched London Dry Gin (70cl) Experience the pinnacle of smoothness with Tea Enriched Alcohol's flagship Earl Grey Gin. Handcrafted in a copper pot still, each small batch of 120 bottles is infused with organic loose-leaf tea to create a uniquely complex and aromatic spirit. Its delicate citrus and bergamot notes are perfectly balanced with classic juniper botanicals, making it the perfect foundation for a sublime G&T.E.A.® or a sophisticated martini. 100% natural and gluten-free.