Brand Tone

Friendly, accessible, community-oriented, upbeat, positive, encouraging, like a helpful friend.

Brand Values

• •Community and Local Pride
• •Affordability and Value
• •Inclusivity and Versatility
• •Customer Service and Connection
• •Quality and Style

Best Practices

• •Always Weave in the "Local" Angle: Consistently mention your Kansas City roots. Use phrases like "your friendly KC boutique," "from our family to yours," or "styles inspired by our city." This reinforces your core identity and builds community connection.
• •Balance "Trendy" with "Timeless": While highlighting "New Arrivals" and "Bold New Styles," also emphasize quality and longevity. Use copy like "trends designed to last" or "the perfect addition to your forever wardrobe" to communicate both style and value.
• •Speak Like a Helpful Friend: Keep the tone warm, inviting, and encouraging. Use positive and inclusive language. Address the customer directly with "you" and "your" to create a personal connection, as if offering style advice to a friend.
• •Highlight Value Beyond Price: Instead of just mentioning "affordable prices," frame it as accessible style. Use phrases like "look amazing without breaking the bank," "effortless style, easy prices," or directly tie sales to customer benefits, such as "making room for more styles you'll love."
• •Incorporate Inclusivity in All Messaging: Ensure your copy speaks to women of all ages and sizes. When showcasing products, mention how they fit different body types or can be styled for various occasions and age groups. Regularly feature and mention your "Curvy" collection in general marketing, not just on its specific page, to normalize and fully integrate it into your brand voice.

Social Perception

Overwhelmingly positive, perceived as a reliable, beloved local business with a unique, non-corporate feel. Customers value high-quality for the price, exceptional customer service, and fast, reliable shipping, contributing to a strong community reputation.

Copy Examples

• •Your weekend look just arrived. ✨ Say hello to the 'Samara' top! Whether you're headed to the farmer's market or a night out, its effortless style has you covered. As a family-owned KC business, we love bringing you pieces you'll love for years. Tap to shop new arrivals! #TeaElla #KCFashion #ShopLocalKC #TrendyAndAffordable #NewArrivals
• •Subject: Inside: Fresh Styles & A Little Something For You! Body Snippet: Hey, gorgeous! Bold new styles have landed at TeaElla. From game-day ready looks to cozy outerwear, we’ve got your fall wardrobe sorted. Plus, enjoy free shipping on us for all orders over $100. Let's get you in something you'll love!
• •Fast Shipping From Kansas City To Your Closet. Trendy, affordable styles for every body. Shop our Curvy Collection in sizes XL-3X.
• •Headline: Your Favorite KC Boutique, Now With 65% Off! Body: Show your KC pride in style! As your local, family-owned boutique, we're making room for new arrivals with a huge summer sale. Find unique pieces you won't see anywhere else and support a local business. Stop by our Olathe or Leawood locations or shop the sale online! #TeaEllaBoutique #KansasCity #SupportLocal #BoutiqueSale
• •Product Name: The City Explorer Jumpsuit Description: One-and-done style has never been easier. Designed for the woman on the go, this jumpsuit combines chic style with all-day comfort. The soft, quality fabric moves with you, while the flattering belted waist creates a beautiful silhouette. Perfect for a professional setting or a casual day out. We believe in fashion that fits your life, and this piece is a testament to that mission.