Brand Tone

Friendly and Welcoming, Enthusiastic and Passionate, Encouraging and Supportive, Informal and Relaxed, Playful and Fun

Brand Values

• •Accessibility
• •Creativity and Self-Expression
• •Well-being and Joy
• •Community and Connection
• •Quality Experience
• •Inspiration

Best Practices

• •Embrace Warmth and Friendliness: Always use welcoming and approachable language. Address the audience directly (e.g., "you," "your") and maintain a conversational style, as if speaking to a friend.
• •Highlight the Joy and Inclusivity of Crafting: Focus on the fun, relaxation, and sense of accomplishment that crafting provides. Emphasize that workshops are for everyone, regardless of skill level, fostering an encouraging and supportive tone.
• •Keep it Enthusiastic and Passionate: Let the genuine love for crafting shine through. Use positive and vibrant language when describing workshops, materials, and the creative process.
• •Be Clear, Concise, and Jargon-Free: Make information easy to understand. Avoid overly technical terms and explain things simply, ensuring accessibility for beginners.
• •Incorporate the "Tea & Cake" Element: Regularly mention the complimentary tea, coffee, and cake as it’s a beloved part of the Tea & Crafting experience and reinforces the cosy, welcoming, and enjoyable atmosphere. This small detail adds to the brand's unique charm.

Social Perception

Positive and Highly Recommended, Fun and Enjoyable, Beginner-Friendly, Good Value, Welcoming and Inclusive, High-Quality Instruction

Copy Examples

• •Instagram Post (Image: Happy people at a calligraphy workshop): Unleash your inner artist! 🖋️✨ Join our Beginners Modern Calligraphy class and discover the joy of beautiful lettering. No experience? No problem! Our friendly tutors, endless tea, and tasty cake will make learning a breeze. Tap the link in bio to book your spot in our cosy Covent Garden studio! #TeaAndCrafting #CalligraphyLondon #CraftWorkshop #CreativeLondon #LearnSomethingNew
• •Facebook Ad (Carousel: Images of different crafts – knitting, candles, jewellery): Tired of the same old routine? 🤔 It's time to get crafty! From knitting cosy scarves to pouring your own scented candles, Tea & Crafting offers a perfect creative escape in the heart of London. Fun, friendly workshops for all levels. What will YOU make next? Explore our classes: [Link to website] #MakeItYourself #LondonEvents #CraftClass #HobbyTime #TeaAndCake
• •Website Homepage Snippet: Welcome to Tea & Crafting – your happy place for creativity in London! Founded by Jane, a self-confessed craft addict, we believe everyone can experience the joy of making. Pop into our welcoming Covent Garden or Highgate studios for a fun, relaxed workshop, complete with expert guidance, all the materials you need, and of course, plenty of tea and cake! Ready to craft something amazing? [Button: See Workshops]
• •Pinterest Pin Description (Image: A beautifully finished handmade item from a workshop): Handmade by YOU! 😍 Imagine creating this gorgeous [item type, e.g., macrame plant hanger] in just a few hours. Our [workshop name, e.g., Beginner's Macrame Workshop] is perfect for learning new skills in a fun, supportive space. All materials, tea, and cake included! Pin this for later & click to find out more about our London craft classes. #DIYCrafts #TeaAndCrafting #CraftIdeas #LondonWorkshops #HandmadeHome
• •Email Newsletter Subject Line: ☕ Craft, Cake & Connection: Your Next Creative Adventure Awaits at Tea & Crafting! (Body Snippet): Hi [Name], looking to spark some creativity and learn a new skill? At Tea & Crafting, we make crafting fun and accessible for everyone. Join our friendly workshops in London, where the tea flows freely, the cake is always delicious, and you'll leave with a handmade treasure and a smile. [Link to Upcoming Workshops]