Brand Tone

Empowering, Knowledgeable, Direct, Inclusive, Advocating

Brand Values

• •Educator Empowerment
• •Student-Centered Support (especially Neurodiversity)
• •Practicality & Effectiveness
• •Research-Informed Practices
• •Community & Connection

Best Practices

• •Emphasize practical, actionable advice for teachers.
• •Highlight the research-backed nature of the resources.
• •Use empowering and confident language to inspire educators.
• •Advocate for inclusive practices and student well-being.
• •Maintain a direct and clear communication style.

Social Perception

Highly Respected & Trusted Resource, Expertise in Neurodiversity & Behavior, Advocate for Teachers and Students, Go-To for Practical Solutions

Copy Examples

• •"The Neurodivergent Toolkit" - Comprehensive, practical, evidence-based, and transformative.
• •"Beyond Bandaids: 5 Core Strategies to Proactively Support Every Learner in Your Classroom. This post dives into five core, research-backed strategies that move beyond reactive measures to proactively meet the diverse needs of your students, fostering an environment where everyone can flourish."
• •Empowering educators to shift mindsets, especially regarding neurodivergent students and behavior management.
• •Helping educators prioritize, improve organization, and reduce anxiety.
• •Strategies for managing behaviors and supporting neurodivergent students.