Brand Tone

friendly, experienced, and helpful

Brand Values

• •Engaging & Fun Learning
• •Quality and Relevance
• •Teacher-Centric Support
• •Hands-On Experience
• •Inclusivity

Best Practices

• •Always Lead with the "Why": Start with the benefit for the teacher or parent. Instead of "We sell math printables," try "Make math fun and save time with our ready-to-use printables." This addresses the customer's primary needs.
• •Use a Teacher-to-Teacher Voice: Write as if you're sharing a great resource with a colleague. Use friendly, encouraging, and understanding language. Mentioning "created by a teacher" reinforces credibility.
• •Highlight "Fun" and "Engagement": These are core brand values. Use words like "fun," "engaging," "interactive," "hands-on," and "adventure" to describe the products and their effect on students.
• •Specify the Australian Context: Mentioning alignment with the "Australian Curriculum" or "EYLF" and targeting "Aussie Teachers" is crucial for connecting with the local target audience and establishing relevance.
• •Leverage the Founder's Expertise: Casually referencing Ang's 20+ years of experience or her role as a mum adds a powerful layer of authenticity and trust that sets the brand apart.

Social Perception

Teach Fun Oz is perceived positively by its target audience of educators and parents. Customers see the brand as a credible and valuable source of educational materials. Testimonials frequently mention the high quality and engagement level of the products. The founder, Ang, is seen as "amazing" and an expert in her field, which lends significant credibility to the brand. The dual focus on digital resources and hands-on incursions positions the brand as a comprehensive educational partner.

Copy Examples

• •Tired of lesson planning that takes all weekend? ✨ Our Australian Curriculum-aligned English Trackers are here to help! Created by a 20-year teaching veteran, these resources are designed to be relevant, engaging, and save you precious time. Spend less time planning and more time inspiring. Shop now! #TeachFunOz #AussieTeachers #TeacherLife
• •Discover 5 hands-on ways to make fractions FUN for your students! Our latest blog post is packed with engaging, curriculum-aligned activities that turn 'I don't get it' into 'Aha!' moments. Click through for creative ideas you can use in your classroom tomorrow. #MathActivities #PlayBasedLearning #HomeschoolingIdeas
• •Bring science to life! 🐛 Our Eco-Bugs incursion for Brisbane & Sunshine Coast schools gets students hands-on with ecosystems, worm farms, and amazing insects. It’s an unforgettable, educational experience that aligns with the EYLF and Australian Curriculum. Book a visit from Ang and watch your students' curiosity grow! #ScienceIncursion #OutdoorLearning #BrisbaneMums
• •Looking for homeschooling resources that are both fun and educational? At Teach Fun Oz, every printable and activity is designed with your child's love for learning in mind. From literacy centers to math games, explore our collection and make every lesson an adventure. #HomeschoolAustralia #LearningThroughPlay
• •Hi, I'm Ang! 👋 With over 20 years in the classroom and two kids of my own, I started Teach Fun Oz to create the resources I always wished I had. My goal is to help you make learning joyful and your teaching life a little bit easier. Thank you for being here! #Teacherpreneur #BehindTheBrand #SupportSmallBusiness