Brand Tone

Supportive, practical, and friendly

Brand Values

• •Easing Teacher Workload
• •Supporting Educators
• •Student Engagement
• •Quality and Relevance
• •Community & Generosity

Best Practices

• •Lead with Empathy: Always start by acknowledging a specific pain point for teachers (e.g., lack of time, classroom management, student disengagement). This immediately shows you understand their world.
• •Focus on the "Easy" Benefit: The brand name is "TeachEzy." Every piece of copy should reinforce this core promise. Use words like "easy," "simple," "ready-to-use," "no-prep," and "instant download" frequently.
• •Speak Like a Teacher: Use authentic, teacher-specific language. Refer to curriculum codes, year levels (e.g., "Year 3"), and classroom scenarios ("fast finishers," "literacy rotations") to build credibility and connection.
• •Balance a Personal and Professional Tone: Maintain the friendly, approachable voice established by the founder, but ensure the copy remains professional by highlighting the educational value and curriculum alignment of the resources.
• •Encourage and Empower: Frame the messaging in a positive and empowering way. The copy should make teachers feel capable, supported, and proactive, positioning the resources as tools that help them become even better educators.

Social Perception

Viewed as a lifesaver for teachers. Reliable, high-quality, time-saving, creative, engaging, and authentic.

Copy Examples

• •Less time planning, more time for those 'aha!' moments. ✨ Our new Australian History unit is packed with no-prep worksheets and engaging PowerPoints for Years 3 & 4. Download it today and get your weekend back!
• •Feeling the Sunday planning pressure? You're not alone. Join thousands of Aussie teachers using TeachEzy to simplify their week. Our ready-to-use resources make classroom prep a breeze. 🌬️
• •Struggling with fast finishers? We've got you covered. Keep every student learning and engaged. Our Fast Finisher activity packs are filled with fun, educational tasks that challenge students without punishing them for being quick. No more 'I'm finished!' chaos.
• •Cute & Easy Possum Magic Craft! 🐨 Perfect for your Australian Animals unit. This low-prep paper plate activity is a hit with Pre-K and Kindy students. Save for your next lesson!
• •Want to ease your workload? Our goal is to free up your valuable time. Explore our huge range of teacher-made resources and discover how easy teaching can be.