Brand Tone

Supportive, practical, and enthusiastic; clear, direct, and benefit-focused, fostering community and trustworthiness.

Brand Values

• •Efficiency and Time-Saving
• •Teacher Wellbeing
• •Effective Pedagogy
• •Innovation and Practicality
• •Sustainability

Best Practices

• •Always speak from a teacher's perspective, using 'we' to connect and frame the product as a solution created by a peer who understands their specific challenges.
• •Focus on 'time' and 'wellbeing' as the two most powerful benefits, consistently leading with the message that the product saves significant time, which directly contributes to better teacher wellbeing.
• •Show, don't just tell, with testimonials; regularly incorporate direct quotes and reviews from teachers into marketing copy to provide authentic social proof.
• •Emphasize simplicity and practicality, avoiding overly technical jargon and using words like 'simple', 'portable', 'easy', and 'in a nutshell' to describe the product.
• •Highlight versatility beyond marking, consistently reminding the audience of other creative uses like creating labels for tasks, questions, and classroom organization.

Social Perception

Highly positive within the education community, seen as a revolutionary, trustworthy, and essential tool that genuinely solves pain points, often described as 'amazing' and a 'game changer'.

Copy Examples

• •Reclaim Your Weekends. Give Feedback in Seconds. Tired of the endless marking treadmill? The Teacher Fast Feedback printer lets you dictate personalized, high-quality feedback onto sticker labels in seconds. Spend less time writing and more time teaching.
• •The Marking Revolution is in Your Hand. No ink, no subscriptions, no Wi-Fi needed. Just a simple, portable printer that connects to your phone. Join over 6,500 teachers who are transforming their feedback process and boosting student engagement.
• •More Than Just Marking. It's a Tool for Creativity. From 'do now' tasks and retrieval questions to classroom labels and peer-assessment prompts, the possibilities are endless. Our versatile printer is your new secret weapon for an organized and engaging classroom.
• •Support Their Learning. And Your Wellbeing. Providing detailed, personal feedback is vital, but it shouldn't come at the cost of your own time and energy. Teacher Fast Feedback eases the burden, helping you deliver impactful notes that students actually read and act upon.
• •¡Excelente! Très Bien! Feedback in Any Language. Our printer supports multilingual dictation, making it the perfect tool for language teachers. Give authentic, accurate feedback in the language you teach, effortlessly.