Brand Tone

friendly, supportive, and empowering

Brand Values

• •Effectiveness and Quality
• •Time-Saving
• •Engagement
• •Support and Community
• •Authenticity

Best Practices

• •Speak Teacher to Teacher: Always use language that is common and relatable to educators. Reference classroom challenges, student "aha!" moments, and the daily hustle. This builds a sense of shared experience and trust.
• •Highlight the "Why" Before the "What": Start with the benefit. Instead of saying "We sell digital grammar slides," lead with "End the grammar groans and save an hour of prep time." Focus on solving their problems.
• •Use Action-Oriented and Empowering Language: Employ verbs like "transform," "empower," "inspire," and "simplify." Frame your copy to make the teacher the hero of their classroom, with your resources as their trusted tool.
• •Incorporate Social Proof: Regularly feature testimonials and reviews in your copy. Phrases like "Join over 18,000 teachers who love..." or quoting a positive review adds immense credibility.
• •Maintain a Consistent, Positive, and Supportive Voice: Whether it's a social media caption, an email, or a product description, the tone should always be encouraging and cheerful. Avoid negativity and focus on solutions and the joy of teaching.

Social Perception

The public, primarily composed of K-4 educators, perceives Teacher Features as a reliable and high-quality source of teaching materials. The overwhelmingly positive reviews and high rating on TPT underscore a perception of trustworthiness and effectiveness. Customers see the brand as being created "by a teacher, for teachers," which resonates deeply within the education community. The brand is viewed as a go-to for fun, low-prep activities that keep students engaged and simplify lesson planning.

Copy Examples

• •Tired of the Sunday scaries? 🙋‍♀️ Reclaim your weekend! Our 'Grab and Go' grammar games are ready when you are. Just download, print, and watch your students light up. Link in bio to make your Mondays a little brighter! #TeacherLife #GrammarGames #Timesaver
• •Struggling to find phonics activities that *actually* work? You're not alone. Designed by a 28-year veteran teacher, our interactive phonics resources are classroom-tested and student-approved. Spend less time prepping and more time teaching. Shop our collection now!
• •Finally, Engaging and Effective Resources That Give You Your Weekends Back.
• •A little something to make your week easier (and more fun!) 🎉
• •Transform your reading centers with these hands-on, low-prep activities! Perfect for 2nd and 3rd graders to practice foundational skills while having fun. Click through for ready-to-use resources that will save you hours of planning.